Innocent Drinks, founded by three friends in 1999, has come a long way since their humble beginnings at a music festival where they sold smoothies made with fresh fruit. The company, now owned by Coca-Cola, has maintained its commitment to ethical and sustainable practices while expanding their product line and reach.
Innocent Drinks is known for its use of 100% natural ingredients and its commitment to reducing its carbon footprint. They have invested in renewable energy sources, such as wind turbines and solar panels, and have implemented a closed-loop system for their packaging to minimize waste.
The company’s social responsibility efforts include partnering with charities such as Age UK and The Big Knit, which raises money for vulnerable older people during the winter months. They also launched the Innocent Foundation, which supports projects in the areas of health, education, and poverty reduction.
Despite their success, Innocent Drinks has not lost sight of their core values. They remain committed to transparency and ethical business practices, and have received numerous awards for their efforts. They have been recognized as one of the UK’s Best Workplaces and were named Ethical Business of the Year at the 2018 Lloyds Bank National Business Awards.
Innocent Drinks’ commitment to sustainability, social responsibility, and ethical business practices has earned them a loyal following and international recognition. Their success story serves as a model for other companies looking to grow while maintaining their values.