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ABC 'Beyond Live', Live Concert opens new era

ABC ‘Beyond Live’, Live Concert opens new era

MAGTHEKPOPbyMAGTHEKPOP
Apr 28, 2020 2:23 pm KST
Tags: K-POPSuperM

The world’s first online-only concert, SuperM (SuperM), the first runner of Beyond Live, was also highly interested in the world’s media. 

“Beyond LIVE” is an online-only paid performance that adds AR (Augmented Reality) technology and interactive (two-way) communication.,On the 26th, Naver V Live, SuperM’s SuperM – Beyond the Future concert, which is the first protagonist, was held for 120 minutes, which enthused viewers from 109 countries around the world.

After the show, ABC News of the United States said, “You do not have to line up in front of the theater to see your favorite boy band, and you do not have to worry about getting expensive seats.” K Pop has entered a new era of live concerts with cutting-edge AR technology and real-time communication in the Corona virus crisis.,There were no audiences at the venue, but performances were broadcast live for paid ticket buyers around the world. “

The prominent American cultural magazine Variety also accepted it as a digital experience when SuperM was canceling the concert due to Corona Pandemic. “In the stage of the unpublished track ‘Tiger Inside’, tigers ran around the stage, and in Lucas’s ‘Bass Go Boom’ stage, virtual AR graphics were mobilized for the performance, including funny pop art-like graphics.,It seemed to be friendly to answer questions directly through one-on-one communication with fans of various countries. “He noted the technical part and interactive communication.

Forbes, a leading American economic magazine, also expressed interest, saying, “Beyond LIVE, which was held last Sunday, is the beginning of a series of four concerts planned to replace traditional live events at this point in time when the corona virus is putting social distances in many areas.”

In addition, in the entertainment news corner of Fuji TV ‘Mezamashi TV’ in Japan, SuperM ‘Beyond LIVE’ concert video together with “SuperM held the world’s first online exclusive concert, and fans from 109 countries around the world watched and communicated with fans through video talk “He said.

Major entertainment media such as China’s Sina entertainment, Phoenix network, and YES entertainment also attracted attention by publishing articles that focused on ‘SuperM – Beyond the Future’ concert in Korea and overseas media.

‘Beyond LIVE’ is the world’s first online paid concert with SM Entertainment’s excellent content production ability, Naver’s global platform operation experience and technology.

On the other hand, the Chinese group WayV (WayV) will continue the opening of the ‘Beyond LIVE’ performance on the 3rd, and NCT DREAM (En City Dream) will hold a concert on the 10th and NCT 127 (En City 127) on the 17th.

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