Blackpink continued its new record by becoming the group of “K-pop’s First” with three music videos with more than 800 million views.
Black Pink’s music video for “Kill This Love” surpassed 800 million views on YouTube at 3:43 a.m. on Tuesday. YG Entertainment released the congratulatory message on its official blog and SNS.
As a result, BLACKPINK will have three music videos with more than 800 million views for the first time in K-pop history, including “Kill This Love,” “DDU-DU DDU-DU DDU-DU,” which has garnered 1.1 billion views, and “BOOMBAYA,” which is heading for 900 million views. Another hit song, “As If It’s Your Last,” is also expected to continue to break the record as it is set to reach 800 million views.
The music video for “Kill This Love” received a heated response, surpassing 100 million views in 63 hours when it was released on April 5. He was also listed as the only K-pop in the Top 10 list of “2019 World’s Most Viewed Music Video” released on YouTube.
The music video for “Kill This Love” captivated fans around the world by capturing BLACKPINK’s powerful yet charismatic dance lines and sophisticated visual beauty. In particular, addictive point choreography, including gun-like movements, is impressive.
It has been booming not only in Asia but also in North America and Europe, topping the list of “the most covered songs in the world” that year. It was the most covered K-pop song for the second consecutive year after “DDU-DU DDU-DU.”
BLACKPINK’s potential can be seen not only through music videos, but also through domestic and foreign music charts.
“Kill This Love” simultaneously entered the U.S. Billboard’s main single chart Hot 100 and Billboard 200 at 41st and 24th, respectively, creating the first and best K-pop girl group records. It ranked 33rd on the British Official Singles Chart’s top 100 list, breaking a new K-pop girl group record. In addition, it also topped local music charts and album charts.
“Kill This Love” has been showing steady popularity recently. Forbes, a leading U.S. economic magazine, reiterated Black Pink’s steady influence, saying, “Kill This Love has been on the Billboard World Digital Song sales chart for 52 weeks.” “No one can tell how much longer ‘Kill This Love’ will stay on the chart in the future,” he said, predicting that the propaganda of ‘Kill This Love’ will continue.
Meanwhile, BLACKPINK is working on a new album and preparing for a comeback.