SUGA, a member of BTS, said, “What do you think?” Amid controversy, citing a speech by Jim Jones, a U.S. pseudo-religious leader, in “, his agency Big Hit Entertainment apologized.
Mixtape means a record made for non-commercial purposes and distributed free of charge.
“What do you think?” Big Hit Entertainment told Star News on the 31st.”After confirming the problem, we immediately deleted it and re-released it. I apologize to those who were hurt or felt uncomfortable,” Jim Jones said.
Big Hit said it was not SUGA’s intention that Jim Jones’ speech was used. “The vocal sample of the introductory speech was selected by the producer who worked on the track of the song without any particular intention in consideration of the atmosphere of the entire song,” Big Hit explained. “There was an error in the company’s internal selection and inspection process without realizing that it was an inappropriate sample in content.”
“Big Hit is checking contents that can be problematic in society, culture, and history through its own process of inspecting various contents targeting the world, but it is experiencing limitations in understanding all situations and responding accordingly,” he admitted.
Finally, he said, “I’m embarrassed and deeply responsible for the problems that the artist himself didn’t think about,” adding, “I’ll learn from this case and take a closer look at the entire production process.”
What do you think? about SUGA’s mix tape ‘D-2′, which was released on May 22nd?’ became controversial when it was belatedly known that he quoted Jim Jones’s speech. Jim Jones, who founded the pseudo-religion of the people’s temple in the United States in 1950, is also a criminal who committed the “Johnstown Massacre” by forcing 900 believers to commit suicide by poison.
This fact has become known to foreign fans and has begun to voice critical voices. In particular, it was inappropriate for SUGA to quote Jim Jones’ speech in lyrics criticizing anti-fans with his achievements at the forefront. Korean fans also called for SUGA to express their position with a Twitter hashtag movement called “#Sugar_Jim Jones_What do you think?”
The following is the full text of Big Hit EntertainmentHello
Big Hit Entertainment.
BTS member SUGA’s position on the mix tape.
Among BTS member SUGA’s mixed tape “D-2” song “What do you think?” the vocal sample of the introductory speech was selected by the producer who worked on the track of the song without any special intention, considering the atmosphere of the entire song.
After selecting a vocal sample for the speech, the company proceeded to check the adequacy of the contents according to the internal process. However, there was an error in the selection and inspection process that included the song without recognizing that it was an inappropriate sample.
Although Big Hit identifies social, cultural, and historical issues through its own process of examining various contents targeting the world, it experiences limitations in understanding all situations and responding accordingly. In this case, we were not aware of it in advance, and we lacked understanding of the historical and social situations related to it. I apologize to those who have been hurt or feel uncomfortable by this.
After checking the problem, Big Hit immediately deleted the part and re-issued it.
The artist himself is perplexed and deeply responsible for the problem that he or she has not thought of.
In the future, Big Hit will take lessons from this case and take a closer look at all of the production processes.