According to a big data analysis conducted by the Korea Enterprise Reputation Institute in April 2020, the boy group’s brand reputation was analyzed in the order of No.1 BTS, No. 2 SEVENTEEN and No. 3 EXO.
We measured 49,378,619 boy group brand big data measured from March 9, 2020 to April 10, 2020 through consumer behavior analysis, and measured participation index, media index, communication index, and community index for boy group brands. Compared to last March’s 49,614,836 brand big data, it decreased by 0.48%. According to the detailed analysis, brand consumption fell 1.70%, brand issues fell 14.30%, brand communication rose 17.70%, and brand spread fell 2.63%.
“Boy Group Brand Reputation, April 2020 Big Data Analysis Results…No. 1 BTS, No. 2 SEVENTEEN and No. 3 EXO.”
According to the analysis of big data in April 2020, boy group brand reputation was analyzed in the order of No. 1 BTS, No. 2 and Seventeen No. 3. EXO.
The Korea Enterprise Reputation Institute measured 49,378,619 boy group brand big data, measured from March 9, 2020 to April 10, 2020, through consumer behavior analysis, the participation index, media index, communication index, and community index for boy group brands were measured. Compared with 49,614,836 brand big data in March, the figure was down 0.48 percent.
The brand reputation index is an indicator created through brand big data analysis, finding that consumers’ online habits have a significant impact on brand consumption. Boy group brand reputation analysis can measure positive assessments of boy groups, media interest levels and consumers’ interest and communication volume. It also included an analysis of brand monitors of 100 brand reputation editors.
The ranking of 30th in the boy group’s brand reputation in April 2020 is as follows.
“BTS, SEVENTEEN, EXO, NCT, WINNER, Super Junior, ONEUS, SHINee, INFINITE, VICTON, VIXX, ASTRO, Berry Berry, 2PM, TVXQ, BTOB, Hotshot, NU’EST, Golden Child, MONSTA X, Big Bang, PENTAGON, THE BOYZ, SF9, TOMORROW X TOGETHER, BLOCKB, JYJ, MCND, DONGKIZ, ONF”
First place, BTS (RM, Sugar, Jin, J-Hope, Jimin, V, Jungkook) brand was analyzed to have a brand reputation index of 11,744,497, with the participation index of 2,651,352 Media Index of 2,678,304 Communication Index of 3,479,080 Community Index of 2,935,762. Compared with the brand reputation index of 12,903,195 in March, the figure fell 8.98 percent.
Second place, Seventeen (S.coups, Wonwoo, Mingyu, Vernon, Woozi, Jeonghan, Joshua, DK, Seungkwan, Hoshi, Jun, The8, Dino) brand was analyzed to have a brand reputation index of 3,908,014 with the participation index of 334,488 media index of 1,927,363 community index of 1,343,571. Compared with the brand reputation index of 1,879,640 in March, the figure rose 107.91 percent.
Third place, the brand EXO (Suho, Xiumin, Baekhyun, Chen, Chanyeol, D.O., Kai, Sehun) was analyzed to be the brand reputation index 3,625,325, with the participation index of 297,000 Media Index of 1014,016 Communication Index of 1,602,877 Community Index of 711,432. Compared with the brand reputation index of 3,096,492 in March, the figure rose 17.08 percent.
Fourth place, NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaeyoung, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Lucas, Jungwoo, Kun) brand was analyzed in 2,115, with the participation index of 203,720 Media Index, 808,673 Community Index, 546,081. Compared with the brand reputation index of 2,540,480 in March, the figure fell 8.87 percent.
The 5th place, Winner (Kang Seung-yoon, Kim Jin-woo, Lee Seung-hoon, Song Min-ho) brand was analyzed to be the brand reputation index of 1,613,827 as the participation index of 414,080 communication index of 470,282 community index of 326,602. Compared with the brand reputation index of 1,011,885 in March, the figure rose 59.49 percent.
Koo Chang-hwan, director of the Korea Enterprise Reputation Institute, said, “Boy Group’s brand reputation was ranked first in the analysis of big data in April 2020. Boy group brand categories shrank 0.48 percent compared with 49,614,836 brand big data in March. If you look at the detailed analysis, brand consumption fell 1.70 percent, brand issues fell 14.30 percent, brand communication rose 17.70 percent and brand spread fell 2.63 percent,” the reputation analysis said.
“BTS brand, which ranked first in big data analysis in April 2020, was highly analyzed in link analysis as “fun, cheer, and like.” Keyword analysis showed that “album, billboard, and YouTube” was highly analyzed. In the positive maintenance rate analysis, the positive ratio was 87.53%. If you look at the detailed analysis of BTS brands, brand consumption fell 16.01 percent, brand issues fell 11.47 percent, brand communication rose 10.66 percent and brand spread fell 17.93 percent,” the company said in an analysis of brand big data.
The Korea Institute of Corporate Reputation announces the amount of changes in the brand reputation index by measuring the rating index of domestic brands every month. The latest boy band brand reputation index is the result of brand big data analysis from March 9, 2020 to April 10, 2020.
