Cementing their brand ambassadorship with the house.
International boy band BTS rocks Louis Vuitton (PARIS:MC.PA +0.92%) ’s Spring/Summer 2022 men’s collection – designed by the late Virgil Abloh – in a teaser video for upcoming issues of Vogue and GQ Korea.
In the video, BTS swags out their cover shoot wearing signature LV-monogrammed jackets, stunner shades and colorful jewelry styled in a cool remixed version of head-to-toe runway looks that were recently shown in Miami; paying tribute to Abloh’s design legacy and final runway show for the brand.
Highlighted runway pieces are contrasted by the boys’ rainbow-colored hair, and include an ombré safari jacket in a swirl of pastel pink, blue, yellow and green paired with a purple knit sweater and a candy-coated cuban link necklace. A painted bucket hat, a blue logo-laden puffer coat, a tie-dye blue and white hoodie and a belted power suit with exaggerated shoulders also make an appearance. Design-wise, the inspiration for this collection piggybacks off Abloh’s Fall/Winter ‘21 “A Piece of the Rainbow” capsule which featured an array of kaleidoscopic colors that have been softly muted and updated for spring.
The Guinness World Record Hall of Famers will appear on both magazine covers as part of a January 2022 “Special Edition,” cementing their brand ambassadorship with the house.
In other BTS news, take a look at their recent INSTAX “Mini 11” camera collab that easily makes for perfect holiday stocking stuffers.