The touching story of a small company whose business was in crisis has been revived by BTS V has become a hot topic among foreign media.
On April 13, an interview video about V was uploaded on the Arirang Culture YouTube channel. In the interview, Choi Chang-nam, the producer of “Ccnmade,” a bracelet brand that V likes to wear, thanked V for making the business shine, saying, “At a time when it was so hard to close the business, I was able to revive it because of V’s influence.” V’s bracelet brand is a company that has consistently worked hard to do good deeds by participating in the sponsorship of children with heart disease and the animal protection fund.
North American entertainment media “All K-pop” covered the news and said, “V is highly regarded as one of the most influential artists of this generation. A handmade bracelet brand saw its popularity soar as V was photographed wearing the brand’s bracelet. Brand Owner was able to realize the BTS power he had only heard of and had to hire a new employee because of overseas deliveries. V has become a ray of hope in every unfavorable situation,” he praised V’s influence in saving the small company.
Foreign media “Korea Portal” also said, “When the store was on the decline due to competition in the industry, people found out that the brand was V’s bracelet and was able to revive as demand for bracelets increased. In a miserable situation where all the conditions were unfavorable, V changed the flow,” he praised V’s good influence.
V wears an unknown artist’s palette brooch to support some of the jewelry designer’s profits to other independent artists, while V’s book became a bestseller and was recently published in Japan due to its popularity, which has been a great help to many small companies and unknown artists and has consistently become the main character of the story.