CELEB
BTS was selected for the massage chair Bodyfriend model
Bodyfriend, the world’s No. 1 global brand for massage chairs, has named K-pop icon BTS as its new model.
Bodyfriend released three videos on its YouTube channel on the afternoon of the 14th, including two 30-second ad videos and one teaser video featuring BTS. The two ad videos recorded 150,000 and 110,000 views, respectively, four hours after they were released on YouTube. More than 1,300 comments have been posted by global fans alone. Hundreds of posts posted by BTS fans sharing videos are pouring into Naver’s blog and other sites.
The first advertisement was titled BTS Recreating, and the second advertisement was titled BTS Living Healthy. Both ads emphasized the message “10 more years, healthy” at the end.
Bodyfriend has so far employed ad models familiar to local consumers, including mixed martial arts fighter Choo Sung-hoon and actor Kim Sang-joong. For this reason, attention is being paid to the background of the selection of global star BTS as a new advertising model.
Bodyfriend also operated the Bodyfriend Rest Zone so that concert visitors can experience massage chairs at the BTS World Tour Concert “LOVE YOURSELF: SPEAK YOURSELF” (THE FINAL) held at Olympic Main Stadium in Songpa-gu, Seoul in October last year.
CELEB
BLACKPINK Reclaims Their Throne in NEW K.ID’s Weekly Chart in The BLINK of an Eye
NEW K.ID, the No.1 TV channel for all K-Pop entertainment and source (https://cutt.ly/NEWKID), announced its weekly chart for the 3rd week of September.
NEW K.ID, the No.1 TV channel for all K-Pop entertainment and source (https://cutt.ly/NEWKID), announced its weekly chart for the 3rd week of September.
[Weekly Idol]
The queens are back again. After TREASURE’s surprise rise to the top of NEW K.ID’s Weekly Idol Ranking last week, BLACKPINK reclaimed their throne, solidifying themselves once again as the most popular idol group in NEW K.ID. BLACKPINK takes 6th win in the chart and will certainly not be the last. BLACKPINK also recently topped the September Girl Group Brand Reputation Rankings carried out by The Korean Business Research Institute. The rankings were determined through a bigdata analysis on media coverage, participation rate, and community indexes of the female idol groups to determine which female idol group has the best brand image in public. As the ranking suggests, BLACKPINK is insanely popular not only in South Korea but also worldwide. Their recent releases like ‘Ice Cream’ that was on Billboard’s The Hot 100 for two consecutive weeks and ‘How You Like That’ that won ‘Song of The Summer’ on MTV Video Music Awards, helped BLACKPINK secure the #1 spot in both NEW K.ID’s Idol Ranking and Brand Reputation Chart.
[WEEKLY HOT NEWS]
Followed by BLACKPINK, CHERRY BULLET, GOT7, MOMOLAND, TREASURE, EVERGLOW, SUPER JUNIOR, AKMU, LOONA, and DAY6 got into this week’s Idol Ranking. Ranked at #4, MOMOLAND’s Nayun starred in a web-series, ‘The Police’, developed by The Korean National Police Agency. She took on the role of ‘Ah-jin Suh’, a virtuous college student who helps the cyber investigation team. The web drama follows the cyber investigation team as they tackle crimes such as, phone frauds, online scams, and more. Nayun also starred in Naver V originals ‘Anniversary Anyway’ as a leading actress, taking on the role of ‘Cha Sei’. She was praised by her fans and the public on her acting skills and put herself in the spotlight as the next up-and-coming idol-turned-actor in the industry.
Coming in at #6, EVERGLOW is making their comeback on October 21st with a second mini-album, ‘-77.82X-78.29’. In the teaser trailer of the title track, ‘LA DI DA’, EVERGLOW showcased a powerful charisma as they appealed to the girl crush image. ‘LA DI DA’ will have a combination of an up-tempo electric pop and retro genre, satisfying the fans with a new sounds that they have never heard of. EVERGLOW topped the iTunes K-Pop chart and surpassed a hundred million views on YouTube with ‘DUN DUN’ and ‘Adios’ within only one year of their debut, solidifying themselves as the new super rookies in K-Pop.
At the 7th place is SUPER JUNIOR-D&E who is releasing a deluxe edition of the beloved 4th mini-album ‘BAD BLOOD’ on September 28th. ‘BAD BLOOD’ that was released on September 3rd gained huge success as it broke into the iTunes top chart in 25 different countries. A new concept image of the special mini-album teased that the new tracks will mirror the dark imagery as shown in the image. The special edition will include two additional tracks, a cover poster, a photo book, and photo cards.
Ranked at #9, LOONA is also making a comeback with their third mini-album ‘Midnight’ (12:00) which will be released on October 19th. This is their new album in 8 months since their successful second mini-album, ‘#’. ‘#’ not only was the #1 iTunes Album in 56 different countries worldwide but also broke into Top 4 in Billboard World Albums Chart. The official LOONA YouTube channel released a teaser trailer of ‘Midnight’, showing a KST clock hitting midnight in various time zones around the world. The powerful and dynamic soundtrack in the teaser made fans excited for LOONA’s new and upcoming mini-album.
NEW K.ID, the only TV channel that allows viewers to enjoy K-POP Idol-related content programming 24/7 and exclusive episodes curated from 10K+ videos, is available at CH 511 for free on LG Smart TVs and XUMO apps on all Internet-connected devices.
NEW K.ID, the No.1 TV channel for all K-Pop entertainment and source (https://cutt.ly/NEWKID), announced its weekly chart for the 2nd week of September.
[Weekly Idol]
After 5 weeks of the seemingly unbreakable run, TREASURE finally dethroned BLACKPINK in the NEW K.ID’s Weekly Idol Ranking. This is TREASURE’s first time breaking into the #1 spot in the weekly chart and it is a remarkable achievement for a group that only officially made its debut last month. TREASURE made their official debut last August with an album, [THE FIRST STEP: CHAPTER ONE]. Its main track, ‘BOY’, broke into not only the iTunes top song chart in 19 countries but also the Billboard Social 50 chart and Emerging Artists chart. After their successful debut, TREASURE is preparing to make a quick comeback with their second album, [THE FIRST STEP: CHAPTER TWO].
[Weekly Hot News]
Despite losing their ground as the most popular group in NEW K.ID, BLACKPINK is still placed second. Netflix recently announced that it picked up a documentary on BLACKPINK. The new documentary titled, ‘BLACKPINK: Light Up the Sky’ will be showcased on October 14th exclusively on Netflix. The documentary will follow the lives of BLACKPINK members over the last 4 years from their trainee days to the global artists they are today. BLACKPINK did not hide their excitement in the joint statement: “We can’t wait to share our personal stories with BLINK all over the world through Netflix! We hope this film will bring joy and light to the viewers, and they will enjoy seeing our journey together on screen from the past four years”.
Coming in at #6, AKMU’s LEE SU HYUN is making her long-anticipated solo debut this fall. SU HYUN’s new song will be the first installment of AKMU’s three-part comeback. Earlier, YG Entertainment revealed that AKMU has already completed the recording of their new songs. YG Entertainment also wrote, “fans have more than one reason to anticipate AKMU’s comeback as their new songs will reflect AKMU’s unseen journey.” LEE SU HYUN also recently gained high praise for her Korean OST cover of ‘Reflection’ for Disney’s Mulan.
At the 9th place is LABOUM who is finally making their long-awaited comeback with a new mini-album this October. This is their comeback in a year since their first studio album, [Two of Us], which came out last September. LABOUM’s agency Global H Media revealed, “LABOUM is preparing their new mini-album so please show lots of interest and support in LABOUM’s return.” Fans cannot wait to see what new and exciting music LABOUM will bring this time.
Ranked at #10, ATEEZ is releasing a DVD recording of their first concert in Seoul titled, ‘ATEEZ World Tour The Fellowship: Map The Treasure’. Fans could pre-order this exclusive DVD starting September 9th. The DVD will include not only the recording of their performance and behind-the-scene footages, but also photobook, mini-poster sets, and VR cards through a phone application. For fans who are excited to relive the performance or see their concert for the first time, the official DVD will be released next month.
Others who made it into NEW K.ID’s Weekly Idol Ranking are GFRIEND, Yubin, TOO, N.Flying, and MOMOLAND.
NEW K.ID, the only TV channel that allows viewers to enjoy K-POP Idol-related content programming 24/7 and exclusive episodes curated from 10K+ videos, is available at CH 511 for free on LG Smart TVs and XUMO apps on all Internet-connected devices.
