DB Damage Insurance Re-signs Advertising Model with ‘SNSD’ YoonA
DB Insurance (CEO Kim Jung-nam) announced that it has signed an exclusive model contract with singer and actor YoonA for three years.
DB Damage Insurance said it expects Yoona’s image, which is widely loved by all age groups for its bright and positive image, to meet with DB’s brand philosophy, which puts its promise with customers first, to create a good synergy effect.
In particular, according to the “Consumer Behavior Survey (MCR), which is conducted annually by the Korea Broadcasting Advertising Promotion Agency (KOBACO) on 4,000 consumers nationwide last year, DB Insurance and Yoona’s direct auto insurance advertisement ranked third with “the most memorable advertisement in 2019.” This is the only insurance advertisement among the top 10 and the positive and bright image of YoonA harmonized well with the DB brand.
DB Damage Insurance said it is planning to shoot a new ad with YoonA and that it will be able to access advertisements not only on TV but also on various channels.
Meanwhile, YoonA has recently confirmed its appearance in the drama “HUSH,” based on the novel “Silent Alert,” in the second half of this year, signaling brisk activity.