When you think of Italian chocolate and confectionery, one name that comes to mind is Ferrero. From the beloved Nutella spread to the iconic Kinder chocolates and Ferrero Rocher candies, Ferrero has been sweetening up the world for over 75 years. But beyond its delicious treats, Ferrero is also a company committed to sustainability, social responsibility, and innovation.
One of Ferrero’s key focuses is sustainability. The company has made a commitment to using 100% certified sustainable palm oil by 2020, and has already achieved this goal. Ferrero is also investing in renewable energy, with plans to produce 20% of its global energy needs from renewable sources by 2020. Additionally, the company is working to reduce its carbon footprint and waste, with initiatives such as using more eco-friendly packaging materials and optimizing its transportation and logistics.
Ferrero also takes its role in the community seriously. Through its Ferrero Foundation, the company supports local communities around the world through education, health, and social programs. In Italy, the foundation has helped fund initiatives such as scholarships for university students and mobile medical clinics for disadvantaged areas. The foundation has also supported disaster relief efforts, such as in the aftermath of the earthquakes in Italy in 2016.
But Ferrero’s commitment to excellence doesn’t stop at sustainability and social responsibility. The company is constantly innovating and developing new products and technologies to stay ahead of the curve. In recent years, Ferrero has expanded its product lines with the introduction of products such as the Nutella B-ready bar, Kinder Joy eggs, and Tic Tac Mixers. Ferrero is also investing in research and development to improve the taste, texture, and nutritional value of its products, as well as to create new and innovative treats.
Ferrero’s success is built on a foundation of quality, taste, and ethics. From sourcing the best ingredients to using sustainable and responsible practices, Ferrero is committed to delivering products that not only taste great but also make a positive impact on the world. With its strong values and dedication to innovation, Ferrero is sure to continue sweetening up the world for years to come.
