• Login
Saturday, October 8, 2022
  • 한국어한국어
PRESSREELS
  • Music
    • POP
    • Latin
    • K-POP
    • Industry
  • Original
    • Interview
    • Review
    • Music Video Review
    • Video
  • Discovery
    • CELEB
    • Fashion
    • Media
    • News
    • Business
  • KOREANNEW
No Result
View All Result
  • 한국어
PRESSREELS
  • Music
    • POP
    • Latin
    • K-POP
    • Industry
  • Original
    • Interview
    • Review
    • Music Video Review
    • Video
  • Discovery
    • CELEB
    • Fashion
    • Media
    • News
    • Business
  • KOREANNEW
No Result
View All Result
  • 한국어
PRESSREELS
GD, select Chinese Brand Model...Has the Korean-Chinese Law been Lifted?

GD, select Chinese Brand Model…Has the Korean-Chinese Law been Lifted?

MAGTHEKPOPbyMAGTHEKPOP
May 4, 2020 6:10 pm KST

The first Korean Wave star to be cast since the THAAD incident in 2016.

G-DRAGON, a member of the group Big Bang, has been selected as a popular Chinese brand advertising model. Some analysts say that it is a sign of the lifting of the “Hanhanryeong” (Korean Wave ban in China) as it is the first Korean Wave star to be invited by China since the Terminal High Altitude Area Defense (THAAD) crisis in 2016.

GD, select Chinese Brand Model...Has the Korean-Chinese Law been Lifted?

The agency YG Entertainment said on the 4th that G-Dragon has signed a contract to model a famous beverage brand called “Chapai” in China.

According to YG, “Chapi” is carrying out outdoor advertisements, including large screens across China, following the online promotion of the corresponding ads.

It is the first time since the THAAD incident in 2016 that a famous Chinese brand has recruited a Hallyu star as a local advertising model and promoted it on a large scale.

“Although there has been no use of Korean celebrity models in China for a while, this was limited to domestic company products and global brand advertisements in China,” an advertising industry official said, explaining the meaning of G-Dragon’s entry into the advertisement.

As G-Dragon’s popularity in China is still high, the local market’s response to the advertisement is also said to be worth noting.

YG said, “Since G-Dragon’s ‘Chapi’ advertisement appeared, a Chinese fan has been purchasing 818 sets (six or four) in time for G-Dragon’s birthday on Aug. 18 and posting proof shots on SNS.”

Previous Post

NCT 127 ‘Hero’ remix version…The First Song of the iScreaM Project

Next Post

JINU of WINNER Completes 4 Weeks of Training→Leaves Nonsan Army Training Center April 29th

MAGTHEKPOP

MAGTHEKPOP

Discover the world's largest K-pop culture and story, offering gossip, news, content, quiz, and music charts from professional idol interviews.

TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
TREND
Next Post
JINU left the Nonsan Army Training Center, South Chungcheong Province, on April 29. It is said that JINU has faithfully received 4 weeks of basic military training after enter

JINU of WINNER Completes 4 Weeks of Training→Leaves Nonsan Army Training Center April 29th

ASTRO for 'Comeback D-DAY', 3 Points to Watch for our 7th Mini Album 'GATEWAY'

ASTRO for 'Comeback D-DAY', 3 Points to Watch for our 7th Mini Album 'GATEWAY'

  • Music
  • Original
  • Discovery
  • KOREAN

PRESSREELS is a future-oriented entertainment lifestyle brand that provides various content while being a media platform covering the United States and the United Kingdom.

A Part of Saint Modern Communication
© 2021 Saint Modern Communication. All rights reserved. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. PRESSREELS.com may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. The material on this site may not be reproduced, distributed, transmitted, cached, or otherwise used, except with the prior written permission of Saint Modern Communication. Ad Choices

PRESSREELS

ABOUT US
CONTACT US

©2017-2021 PRESSREELS.COM Magazine. All Rights Reserved.

No Result
View All Result
  • Music
    • POP
    • Latin
    • K-POP
    • Industry
  • Original
    • Interview
    • Review
    • Music Video Review
    • Video
  • Discovery
    • CELEB
    • Fashion
    • Media
    • News
    • Business
  • KOREAN

©2017-2021 PRESSREELS.COM Magazine. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In