In the world of high fashion, where elegance meets opulence, even the most glamorous affairs can sometimes take an unexpected turn. Such was the case at Gucci’s recent “Gyeongbokgung Fashion Show,” where an extravagant afterparty gave rise to controversy and legal repercussions due to excessive noise.
On a splendid evening, Gyeongbokgung Palace’s historic Geunjeongjeon Hall played host to Gucci’s much-anticipated “2024 Cruise Fashion Show.” The event, renowned for presenting luxurious resort wear bridging seasons, captivated the audience with its unique blend of elegance and modernity.
Among the esteemed guests who graced the occasion were Gucci’s brand ambassador, the multi-talented singer-actress IU, along with acclaimed actor Lee Jung-jae, the radiant Shin Min-ah, the charismatic Hani from the group New Jeans, and the sensational EXO member, Kai. Adding to the star power were Hollywood luminaries Elizabeth Olsen, Saoirse Ronan, and Dakota Johnson, who exuded elegance in their Gucci ensembles.
However, what followed the fashion extravaganza was an evening that would be remembered for all the wrong reasons. The grandeur of the event spilled over into a spirited afterparty held in a nearby building. As the night progressed, the raucous revelry generated an unwelcome disturbance, sparking discontent among local residents.
Citizens took to social media platforms to express their frustration, sharing videos and comments that captured the uproar caused by the afterparty. One Twitter user posted a video showing the arrival of the police, writing, “The late-night commotion finally caught the attention of the authorities. Surprisingly, it was Gucci’s afterparty at Gyeongbokgung Palace.”
Critics questioned the brand’s responsibility and raised concerns over the impact of their lavish festivities on the community. Another social media user shared a video highlighting the bright lights and booming music emanating from the building, questioning, “Shouldn’t a luxury brand behave more responsibly? People live around here, and it’s already 11:30 PM.”
Following numerous noise-related complaints, the authorities were forced to intervene. The police received a staggering 52 reports, ultimately resulting in misdemeanor charges under the Disruption of Public Order Act. Gucci’s extravagant celebration had crossed a line, leading to legal consequences that sent shockwaves through the fashion industry.
This incident adds to a string of controversies surrounding fashion shows. Just last month, Louis Vuitton faced criticism for causing inconvenience to the public during a fashion show held on the Jamsu Bridge, leading to strict restrictions on transportation and pedestrian access.
As the fashion world continues to push boundaries and make bold statements, it must also consider the impact of its actions on local communities. Gucci’s glamorous affair, once applauded for its sartorial splendor, now serves as a reminder that even in the realm of luxury, responsible conduct is essential to maintain harmony with society.