In recent news, Hollywood actress Gwyneth Paltrow won a trial in Utah where a man accused her of causing him severe injury while they were skiing at the Deer Valley ski resort.
The trial garnered a lot of attention, and now Paltrow has taken to Instagram to comment on what happened. Her post featured a video of falling snow, a photo of an extravagant living room, another photo of snow, and one of a whiskey bottle, all apparently taken during the time she spent in Utah for the trial.
The caption of her post seemed to confirm this, with her writing about “storms of varying kinds, a beautiful place to lay my head, cold therapy of the most natural kind, and a whiskey discovery.”
Many of her followers understood her post to be a reference to her days in court, with one person writing “Hope you were able to ski in peace, my queen,” and another exclaiming “May you never lose half a day of skiing again!!” in reference to Paltrow’s viral quote from her testimony.
The comments on her post were filled with similar sentiments, and it seems that while Paltrow was formerly a constant target of criticism for her bizarre statements and GOOP stunts, the people are now firmly on her side.
As celebrity branding expert and founder of Achilles PR Doug Eldridge explained, Paltrow chose to be “authentic” and play herself throughout the trial, which worked in her favor.
Eldridge noted that Paltrow’s courtroom wardrobe was strategic and effective, as civil trials have become an extension of the red carpet, and celebrities use this as an opportunity to extend and personify their personal brand. For Paltrow, she played to her fans and nailed it.
In conclusion, while Paltrow was once a target of criticism, it seems that her authenticity and strategic approach to the trial has won over the public, and she delivered her best performance to date by simply playing herself.
