The controversial musician, Kid Rock, made headlines on Monday after he used Bud Light cases for target practice with a rifle in response to the news that beer maker Anheuser-Busch had made a transgender woman, Dylan Mulvaney, a Bud Light spokesperson.
In a video that quickly went viral, Kid Rock was seen taking aim at several Bud Light cases laid out on a table, about fifteen yards in front of him. With a burst of gunfire, the beer cans were obliterated, leaving a table covered in beer and blue can fragments.
Kid Rock then turned to the camera and expressed his anger, saying, “F— Bud Light and f— Anheuser-Busch!” He flipped the bird at the camera before the video ended, leaving behind the aftermath of his beer can carnage.
The video gained over eight million views in less than 12 hours, sparking a backlash against Anheuser-Busch for their decision to make Mulvaney a brand influencer for Bud Light. The company responded to the controversy in a statement to Fox News, explaining that they work with various influencers as a way to connect with different demographics.
Anheuser-Busch clarified that the commemorative can featuring Mulvaney’s face was a gift to celebrate a personal milestone and was not for sale to the general public. However, Kid Rock’s provocative display of destruction has ignited a debate on social media about inclusivity and representation in advertising and brand partnerships.
As the controversy continues to unfold, it remains to be seen how Anheuser-Busch will respond to the backlash and whether Kid Rock’s bold statement will have any lasting impact on the Bud Light brand. But for now, the video of Kid Rock’s explosive response to Mulvaney’s partnership with Bud Light has certainly captured the attention of the public and sparked a heated conversation about LGBTQ+ representation in the advertising industry. So, the message is clear – in this case, Kid Rock is definitely not raising a toast to Bud Light or Anheuser-Busch.
