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Louis Vuitton Launches ‘Silver Lockit Beads’ Bracelet to Support UNICEF Partnership

Louis Vuitton partners with UNICEF to release a new addition to their 'Silver Lockit' collection, with $150 donation per bracelet.
Samantha LeebySamantha Lee
May 16, 2023 4:55 pm KST

Louis Vuitton has unveiled a new addition to their ‘Silver Lockit’ collection, in collaboration with UNICEF to support vulnerable children worldwide. The ‘Silver Lockit Beads’ bracelet features a miniature silver lock and six beads, available in four colors.

The digital campaign for the bracelet includes ambassador Chloe Moretz in a nature-inspired setting. Each bracelet purchase results in a $150 donation to UNICEF, with over $20 million raised from the collection since its launch in 2016.

The bracelets are available for purchase online and in-store, providing an opportunity for fashion-conscious individuals to support a charitable cause. Louis Vuitton’s dedication to creating fashionable and socially responsible accessories is sure to inspire other luxury brands to follow suit.

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Samantha Lee

Samantha Lee

As a fashion editor, I specialize in covering the latest trends and developments in the world of fashion. Whether you're a fan of haute couture or streetwear, I'm here to bring you the latest news and insights into the world of fashion.

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