Louis Vuitton has unveiled a new addition to their ‘Silver Lockit’ collection, in collaboration with UNICEF to support vulnerable children worldwide. The ‘Silver Lockit Beads’ bracelet features a miniature silver lock and six beads, available in four colors.
The digital campaign for the bracelet includes ambassador Chloe Moretz in a nature-inspired setting. Each bracelet purchase results in a $150 donation to UNICEF, with over $20 million raised from the collection since its launch in 2016.
The bracelets are available for purchase online and in-store, providing an opportunity for fashion-conscious individuals to support a charitable cause. Louis Vuitton’s dedication to creating fashionable and socially responsible accessories is sure to inspire other luxury brands to follow suit.