Louis Vuitton Takes Fashion to New Heights on Seoul Bridge

Louis Vuitton showcased its pre-fall collection on Jamsugyo Bridge in Seoul, transforming it into a stunning runway. K-pop stars and celebrities attended the show, which highlighted the rise of K-pop and global interest in Korean culture.

Louis Vuitton recently took fashion to new heights with a stunning runway show on the Jamsugyo Bridge in Seoul, South Korea. The luxury fashion house showcased its latest pre-fall collection with models strutting in style to showcase the line. The collection included chunky black-and-white loafers, sunglasses, and an assortment of large, colorful bags and smaller ones adorned with the LV logo.

In attendance were a mix of K-pop stars, including Taeyeon from Girls’ Generation, members of Le Sserafim and Yeji from ITZY, as well as celebrities like Chloë Grace Moretz, Jaden Smith, and Squid Game director Hwang Dong-hyuk.

The show opened with a burst of traditional Korean music before the lighting was transformed to an eerie blue, adding to the dramatic ambiance. The bridge was transformed into a runway as the models showcased their outfits to the beat of the music, marking Louis Vuitton’s first South Korea show.

The event highlights the rise of K-pop music and the global interest in South Korea’s film and television industry. It also showcases the efforts of luxury brands to expand into the Korean market. The show was a stunning display of fashion and Korean culture, leaving attendees and viewers in awe. Louis Vuitton certainly took fashion to new heights with this breathtaking event.