Jim Liaw, co-founder of Formula Drift, discusses the sport’s growth and future, as well as his own upbringing and career path in a recent interview. Liaw’s parents, Taiwanese immigrants who started several businesses in the US, instilled in him the values of hard work and resourcefulness.
He hopes to see more Asian Americans in leadership roles in motorsports, but remains proud of his own position. Formula Drift, now in its 20th anniversary season, continues to draw fans with its power, precision, speed, and style. Liaw believes there is still room for growth and innovation in the sport.