Girl group brand reputation analysis results in April 2020 showed that first place, Red Velvet second place, Black Pink third place (G)I-DLE in order.
For the analysis of girl group brand reputation big data, the Korea Enterprise Reputation Institute analyzed 70,017,904 brand big data measured from March 10, 2020 to April 11, 2020, and measured the brand reputation index with participation index, media index, communication index and community index for girl group brands. Compared with 90,126,015 girl group brand big data in March, the figure shrank 22.31 percent.
The brand reputation index is an indicator created through brand big data analysis, finding that consumers’ online habits have a significant impact on brand consumption. Girl group brand reputation index can measure positive assessments of girl groups, media interest levels and consumers’ interest and communication volume.
In April 2020, the ranking of the 30th place in the girl group brand reputation is as follows in order.
Red Velvet, BLACKPINK, (G)I-DLE, TWICE, ITZY, Apink, Girls’ Generation, LOONA, IZ*ONE, MAMAMOO, GFRIEND, OH MY GIRL, April, Cosmic Girls, Dreamcatcher, f(x), AOA, Signature, Lovelyz, T-ara, Fiesta, Berry Good, ANS, Rocket Punch, EVERGLOW, DREAMNOTE, CLC.
First place, Red Velvet (Wendy, Irene, Seulgi, Joy, Yeri) brand was analyzed to be 4,955,208, with the participation index of 202,572 Media Index 877,800 Communication Index of 2,067,930 Community Index of 1,806,906. Compared with the brand reputation index of 4,762,058 in March, the figure rose 4.06 percent.
Second place, BLACKPINK (Jisoo, Jenny, Rose, Lisa) brand was analyzed to be 4,472,516, with the participation index of 191,352 Media Index of 1,393,080 Communication Index of 1,114,469 Community Index of 1,773,615. Compared with the brand reputation index of 5,048,178 in March, the figure fell 11.40 percent.
Third place, (Miyeon, Minnie, Sujin, Soyeon, Yuqi, Shuhua) brand was analyzed to be the brand reputation index 4,337,733, with the participation index of 188,360 Media Index of 1,168,384 Communication Index of 1,483,005 Community Index of 1497,984. Compared with the brand reputation index of 5,334,606 in March, it fell 18.69 percent.
Fourth place, TWICE (Sana, Dahyun, Chaeyoung, Tzuyu, Nayeon, Momo, Mina, Jeongyeon, Jihyo) brand was analyzed to have a brand reputation index of 4,010,345, with a participation index of 1,088,016 Communication Index of 1,279,419 Community Index of 1,232,694 on the 310,216 Compared with the brand reputation index of 3,342,459 in March, the figure rose 19.98 percent.
5th place, ITZY (YEJI, LIA, RYUJIN, CHAERYEONG, YUNA) brand was analyzed to be the brand reputation index of 3,784,587 with the participation index of 188,904 Media Index of 1,425,000 Communication Index of 1,120,179 Community Index of 1,050,503. Compared with the brand reputation index of 4,999,521, it fell 241.30 percent in March.
Koo Chang-hwan, director of the Korea Enterprise Reputation Institute, said, “As a result of the analysis of the brand reputation of the girl group in April 2020, Red Velvet (Wendy, Irene, Seulgi, Joy and Yeri) brand topped the list. According to the girl group brand category, the number of girl group brands shrank 22.31 percent compared to 90,126,015 in March. If you look at the detailed analysis, brand consumption fell 7.56 percent, brand issues fell 44.12 percent, brand communication fell 6.62 percent and brand spread fell 14.07 percent,” the reputation analysis said.
In addition, the link analysis for the Red Velvet (Wendy, Irene, Seulgi, Joy, Yeri) brand, which topped the girl group brand reputation in April 2020, showed “pretty, fun, cute,” and the keyword analysis showed “troll, subway, OST” high. In the analysis of positive maintenance rate for Red Velvet brand, the positive ratio was 62.03%. Looking at the brand’s three-tier sectors, brand consumption fell 19.11 percent, brand issues fell 41.45 percent, brand communication rose 20.90 percent and brand spread rose 38.80 percent,” the company said in an analysis of brand big data.
The Korea Enterprise Reputation Institute (http://www.rekorea.net) announces the change in the brand reputation index by measuring the rating index of domestic brands every month. The latest girl group brand reputation index is the result of the brand big data analysis from March 10, 2020 to April 11, 2020.
