Girl group brand reputation analysis results in April 2020 showed that first place, Red Velvet second place, Black Pink third place (G)I-DLE in order.
For the analysis of girl group brand reputation big data, the Korea Enterprise Reputation Institute analyzed 70,017,904 brand big data measured from March 10, 2020 to April 11, 2020, and measured the brand reputation index with participation index, media index, communication index and community index for girl group brands. Compared with 90,126,015 girl group brand big data in March, the figure shrank 22.31 percent.
The brand reputation index is an indicator created through brand big data analysis, finding that consumers’ online habits have a significant impact on brand consumption. Girl group brand reputation index can measure positive assessments of girl groups, media interest levels and consumers’ interest and communication volume.
In April 2020, the ranking of the 30th place in the girl group brand reputation is as follows in order.
Red Velvet, BLACKPINK, (G)I-DLE, TWICE, ITZY, Apink, Girls’ Generation, LOONA, IZ*ONE, MAMAMOO, GFRIEND, OH MY GIRL, April, Cosmic Girls, Dreamcatcher, f(x), AOA, Signature, Lovelyz, T-ara, Fiesta, Berry Good, ANS, Rocket Punch, EVERGLOW, DREAMNOTE, CLC.
First place, Red Velvet (Wendy, Irene, Seulgi, Joy, Yeri) brand was analyzed to be 4,955,208, with the participation index of 202,572 Media Index 877,800 Communication Index of 2,067,930 Community Index of 1,806,906. Compared with the brand reputation index of 4,762,058 in March, the figure rose 4.06 percent.
Second place, BLACKPINK (Jisoo, Jenny, Rose, Lisa) brand was analyzed to be 4,472,516, with the participation index of 191,352 Media Index of 1,393,080 Communication Index of 1,114,469 Community Index of 1,773,615. Compared with the brand reputation index of 5,048,178 in March, the figure fell 11.40 percent.
Third place, (Miyeon, Minnie, Sujin, Soyeon, Yuqi, Shuhua) brand was analyzed to be the brand reputation index 4,337,733, with the participation index of 188,360 Media Index of 1,168,384 Communication Index of 1,483,005 Community Index of 1497,984. Compared with the brand reputation index of 5,334,606 in March, it fell 18.69 percent.
Fourth place, TWICE (Sana, Dahyun, Chaeyoung, Tzuyu, Nayeon, Momo, Mina, Jeongyeon, Jihyo) brand was analyzed to have a brand reputation index of 4,010,345, with a participation index of 1,088,016 Communication Index of 1,279,419 Community Index of 1,232,694 on the 310,216 Compared with the brand reputation index of 3,342,459 in March, the figure rose 19.98 percent.
5th place, ITZY (YEJI, LIA, RYUJIN, CHAERYEONG, YUNA) brand was analyzed to be the brand reputation index of 3,784,587 with the participation index of 188,904 Media Index of 1,425,000 Communication Index of 1,120,179 Community Index of 1,050,503. Compared with the brand reputation index of 4,999,521, it fell 241.30 percent in March.
Koo Chang-hwan, director of the Korea Enterprise Reputation Institute, said, “As a result of the analysis of the brand reputation of the girl group in April 2020, Red Velvet (Wendy, Irene, Seulgi, Joy and Yeri) brand topped the list. According to the girl group brand category, the number of girl group brands shrank 22.31 percent compared to 90,126,015 in March. If you look at the detailed analysis, brand consumption fell 7.56 percent, brand issues fell 44.12 percent, brand communication fell 6.62 percent and brand spread fell 14.07 percent,” the reputation analysis said.
In addition, the link analysis for the Red Velvet (Wendy, Irene, Seulgi, Joy, Yeri) brand, which topped the girl group brand reputation in April 2020, showed “pretty, fun, cute,” and the keyword analysis showed “troll, subway, OST” high. In the analysis of positive maintenance rate for Red Velvet brand, the positive ratio was 62.03%. Looking at the brand’s three-tier sectors, brand consumption fell 19.11 percent, brand issues fell 41.45 percent, brand communication rose 20.90 percent and brand spread rose 38.80 percent,” the company said in an analysis of brand big data.
The Korea Enterprise Reputation Institute (http://www.rekorea.net) announces the change in the brand reputation index by measuring the rating index of domestic brands every month. The latest girl group brand reputation index is the result of the brand big data analysis from March 10, 2020 to April 11, 2020.
BLACKPINK Tops The NEW K.ID’s Weekly Chart With The Release of ‘THE ALBUM’
NEW K.ID, the No.1 TV channel for all K-Pop entertainment and source (https://cutt.ly/NEWKID), announced its weekly chart for the 1st week of October.
BLACKPINK is making history. BLACKPINK’s first studio album that was released on October 6th, ‘THE ALBUM’, once again shattered both everyone’s expectations and the sales record. The world’s only music sales tracker that has big data on K-pop, Hanteo Chart, revealed that BLACKPINK sold more than 590,000 of their highly anticipated album since its release. This doesn’t come as a huge surprise following ‘THE ALBUM’ surpassing one million in pre-order sales. Since its digital release, ‘THE ALBUM’ ranked #1 on the iTunes album chart in 57 different countries while landing 7th on the Apple Music album chart, showcasing their global popularity. Half of the songs featured on the album broke into the Spotify Chart Top 10 with ‘Lovesick Girls’ ranking 3rd, ‘Bet You Wanna’ ranking 4th, ‘Pretty Savage’ ranking 8th, and ‘ICE Cream’ ranking 10th. Furthermore, ‘Lovesick Girls’ Music Video also surpassed 100 million views on YouTube within only 75 hours since its release, becoming BLACKPINK’s 22nd video to get more than 100 million views on YouTube.
[Weekly Hot News]
Ranked at #3, AKMU’s Lee Su-hyun is finally making her long-awaited solo debut. AKMU’s agency, YG Entertainment, revealed a poster teasing Su-hyun’s solo debut on October 5th. The poster shows a space illustration with a UFO driver’s license under Su-hyun’s name. Last August, YG Entertainment announced that AKMU is preparing a comeback in 3 phases. Su-hyun’s solo debut since AKMU’s debut 6 years ago will be the first installation of their comeback. YG official remarked that Su-hyun’s first solo single will be out of ordinary and will most definitely surprise the listeners with never heard sounds. The agency also commented that Su-hyun will be showcasing a side of her never seen before as a duo in AKMU and that the song will become a mainstream hit.
At the 5th place is TREASURE who released the Music Video of ‘B.L.T’ out of the blue. ‘B.L.T (BLING LIKE THIS)’, which is featured on TREASURE’s second single album, ‘THE FIRST STEP : CHAPTER TWO’, is a song that tells the story of a shining galaxy and making memories while stargazing the endless space. Although ‘B.L.T’ was not a title track, it garnered similar popularity and reception as their title track, ‘I LOVE YOU’. Fans fell in love with the upbeat sound and TREASURE’s signature bright personality showcased in ‘B.L.T’. Naturally, fans have been asking for a music video of ‘B.L.T’ ever since. The music video, which shows the 12 members candidly having fun among one another, is getting a great response from TREASURE MAKER. TREASURE is solidifying themselves as the super rookie of K-Pop with ‘I LOVE YOU’ topping iTunes top song chart in 9 different countries.
Ranked at #10, NCT is making a comeback on October 12th with ‘NCT – The 2nd Album RESONANCE Pt.1’. The new album will capture NCT 2020’s identity and their individual personalities and is expected to be one of the biggest NCT projects thus far. The album will include contributions from all 21 original members plus 2 new additional members. Furthermore, the album will include an afrobeat song, ‘Music, Dance’ from NCT 127, hip-hop dance music, ‘Déjà vu’ from NCT DREAM, catchy music with the synthesizer, ‘Nectar’ from WayV, and more. It is also anticipated to include more different genres of songs such as acoustic and R&B hip-hop. ‘NCT – The 2nd Album RESONANCE Pt.1’ will be releasing on October 12th at 6 PM KST.
NEW K.ID, the only TV channel that allows viewers to enjoy K-POP Idol-related content programming 24/7 and exclusive episodes curated from 10K+ videos, is available at CH 511 for free on LG Smart TVs and XUMO apps on all Internet-connected devices.
BTS ‘DNA’ music video has surpassed 1.1 billion views on YouTube
BTS’s DNA music video YouTube views released three years ago exceeded 1.1 billion views.
BTS‘s DNA music video YouTube views released three years ago exceeded 1.1 billion views.
Big Hit Entertainment said that the DNA music video exceeded 1.1 billion views for the first time among BTS music videos at 7:28 am on May 5.,DNA is the title song of BTS‘ mini album Love Yourself Seung (LOVE YOURSELF HER), released on September 18, 2017.
The music video visually expresses the message through virtual reality and scene transitions that seem to cross space, and the choreography of BTS across individuals, units and groups also fills the screen.,BTS is the first Korean singer to enter the Billboard main single chart Hot 100, and the album recorded simultaneously entered the main album chart Billboard 200.,DNA has been on the Hot 100 for four consecutive weeks, and the album has been on the Billboard 200 for six consecutive weeks.
BTS has 26 billion views and music videos including DNA.,Following DNA, Boy With Luv has exceeded 970 million views, and Fake Love, Idol and MIC Drop remixes have exceeded 700 million views.
Meanwhile, the music video views of BTS member Jay Hop’s solo song Chicken Noodle Soup also exceeded 200 million views at around 3:08 a.m. on the same day.,Chicken Noodle Soup, released last September, is a re-created song by quoting a chorus in the same title song by Webstar and Young B.,He worked with American singer and actor Becky G. Jay-Hop in Korean, and Becky Z in Spanish.