Loro Piana’s commitment to quality and sustainability can be traced back to its roots as a textile manufacturer. Today, the company is known for its exceptional cashmere and wool fabrics, which are sourced from the finest raw materials and woven by skilled artisans. Loro Piana’s textiles are so highly regarded that they are often used by other luxury brands.
In recent years, Loro Piana has expanded its offerings beyond textiles to include a full range of men’s and women’s clothing, accessories, and home goods. The company’s signature items include the iconic Storm System jacket, which is both water-resistant and breathable, and the Baby Cashmere collection, which features the world’s softest and most exclusive cashmere.
Loro Piana’s commitment to sustainability is evident in every aspect of its business. The company has implemented a number of eco-friendly practices, such as using renewable energy sources, reducing waste, and supporting ethical animal husbandry. In addition, Loro Piana is a member of the Responsible Wool Standard and the Cashmere and Camel Hair Manufacturers Institute, both of which promote animal welfare and environmental sustainability.
Despite the challenges of the COVID-19 pandemic, Loro Piana has continued to thrive. In 2020, the company reported a 13% increase in sales, thanks in part to its online sales platform and strong performance in Asia. Loro Piana has also continued to innovate, developing new fabrics such as Windmate, which combines wool and microfiber to create a windproof and water-repellent material.
Overall, Loro Piana’s success can be attributed to its unwavering commitment to quality, sustainability, and innovation. The company’s products are not only luxurious and stylish, but also environmentally conscious and socially responsible. Loro Piana is a shining example of how a fashion brand can be successful and socially responsible at the same time.
