This summer, soccer jerseys are no longer just for the field – they’re hitting the streets as part of the latest fashion trend: the “Blockcore Look”. This style mixes everyday wear with soccer jersey-inspired designs, and it’s gaining popularity among the younger generation.
Not only are brands incorporating soccer jersey elements into their clothing lines, but actual sports team jerseys are also selling at a higher rate than ever before. It’s no surprise that this trend has even influenced the fashion choices of popular idol groups like NU’EST.
According to the fashion industry, the “Blockcore Look” originated from a combination of the British slang word “bloke” (meaning a regular guy) and the fashion trend “normcore” (meaning dressing simply and unpretentiously). The idea is to reinterpret the style of British soccer fans seen in pubs and on the streets as a fashion statement.
This trend has not only affected clothing but has also increased the sales of sports team jerseys. In March alone, soccer jerseys saw a 63% increase in sales compared to the previous month, while baseball jerseys saw a 51% increase. This is thanks to the intersection of the “Blockcore Look” trend and the start of the soccer and baseball seasons.
Luxury brands are also jumping on the trend, releasing collections inspired by sports uniforms. Balenciaga’s 2023 Spring Collection, released in collaboration with Adidas, included football shirts and track suits. Streetwear brands like Supreme and Palace have also released collections inspired by uniforms through collaborations with sports brands.
The “Blockcore Look” is undoubtedly this summer’s hottest trend, and it looks like it’s here to stay. So why not try mixing your favorite soccer jersey with your everyday outfit? Who knows, it might just become your new signature look.
