YouTube has introduced an exciting new benefit for its premium members: improved video quality. As of this month, users with a premium subscription can enjoy videos in an enhanced “1080p premium” quality, which provides a clearer screen for videos with rich details and movements.
The company announced the news on its official blog, stating that this new feature will provide members with a better visual experience, whether they are enthusiastic sports fans or people who enjoy the latest games. While all users can still access 1080p resolution, the improved 1080p quality setting is exclusively available to premium members.
This strategy is seen as a way for YouTube to attract more paid subscribers and enhance premium benefits. Currently, the 1080p premium quality is only available on iOS devices, but the company plans to conduct quality tests on the web soon.
In addition to improved video quality, YouTube premium members can enjoy a range of other benefits. They can select the next video to play on their phones and tablets, watch videos together with other people using Google Meet and Share Play on Android and iOS devices, and watch videos seamlessly on different devices without interruptions.
Another useful feature is Smart Downloads, which automatically adds recommended videos to a member’s saved playlists, allowing them to enjoy YouTube even when they are offline.
YouTube premium membership is becoming an increasingly attractive option for users who want to enjoy an ad-free and uninterrupted viewing experience. With this latest addition of enhanced video quality, the platform is positioning itself as the go-to option for those seeking high-quality video content.