BLACKPINK ‘Focused on the Korean Wave’ marketing in Japan despite the recession caused by COVID19

The group BLACKPINK (BLACKPINK) is actively marketing K-pop hallyu in Japan despite the economic downturn caused by the COVID19.

The Japanese company T-Garden said it will release three new color products from its color lens brand “CRUM,” which is using BLACKPINK as an image model, on Wednesday.

To celebrate the launch of the new color product, “T-Garden” will also hold an event to present one product free of charge and Black King’s “A5 original clear file” when purchasing three products simultaneously.

The company has selected BLACKPINK as its image model since 2018 and introduced it as a “girl crush group that has been strong in Asia” and a large production YG Entertainment that has a number of global stars including Big Bang, WINNER and iKON.

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