CELEB
MAMAMOO’s Hwa Sa, BLACKPINK’s Jennie, Red Velvet’s Joy, top girl group’s personal brand reputation
Girl group’s personal brand reputation was analyzed in April 2020, followed by Mamamoo’s Hwa Sa, Blackpink’s Jennie, and Red Velvet’s Joy.
For the analysis of girl group’s personal brand reputation big data, the Korea Enterprise Reputation Institute extracted 66,586,018 brand big data from 510 individual girl group members from March 18, 2020 to April 19, 2020, and analyzed the brand reputation index with participation index, media index, communication index and community index created with consumer behavior analysis of girl group individual brands. Compared with 62,185,950 girl group’s personal brand big data in March 2020, the figure rose 7.08 percent.
The brand reputation index is an indicator created through brand big data analysis, finding that consumers’ online habits have a significant impact on brand consumption.
In April 2020, MAMAMOO’s Hwa Sa, Blackpink Jennie, Red Velvet’s Joy, Apink’s Son Na-eun, Red Velvet’s Irene, Girls’ Generation’s Taeyeon, (G)I-DLE’s Soyeon, IZ*ONE Jang Won-young, (G)I-DLE’s Soo-jin, (G)I-DLE’s Mi-yeon, GFRIEND’s Sin-Bi, Apink’s Jung Eun-ji, Red Velvet’s Seulgi, iTZY’s Yeji, GFRIEND’s Sowon, (G)I-DLE’s Yuqi, Ohmygirl’s Hyojeong, Gfriend’s Umji, Gugudan’s Sejeong, ITZY’s Lia, AOA’s Seolhyeon, (G)I-DLE’s Minnie, Blackpink’s Jisoo, ITZY’s Yuna, Twice’s Nayeon, Mamamoo’s Solar, ITZY’s Ryujin, April’s Naeun, BLACKPINK’s Rose, (G)I-DLE’s Shuhwa.
MAMAMOO’s Hwasa brand ranked first with the participation index of 647,455 Media Index of 213,804 Communication Index of 1,183,719 Community Index of 181,168, and the brand reputation index of 2,226,146. Compared with the brand reputation index of 1,627,478 in March, the figure fell 36.79 percent.
Jennie Brand of Black Pink, ranked second, was analyzed to be 1,982,440 in the Brand Reputation Index, with the participation index of 623,006 media index of 150,331 communication index of 935,956 community index of 273,148. Compared with the brand reputation index of 2,429 and 988 in March, the figure fell 18.42 percent.
The No. 3 Red Velvet Joy brand was analyzed to have a brand reputation index of 1,515,989, with the participation index of 391,496 Media Index of 170,931 Communication Index of 755,256 Community Index of 198 and 306. Compared with the brand reputation index of 1,572,905 in March, the figure fell 3.62 percent.
The No.4 Apink Son Na-eun brand was analyzed to have a brand reputation index of 1428,264, with the participation index of 340,461 Media Index of 207,679 Communication Index of 271,375 Community Index of 608,749. Compared with the brand reputation index of 1,237,905 in March, the figure fell 15.38 percent.
The No. 5 Red Velvet Irene brand was analyzed to be the Brand Reputation Index of 1326,609 Media Index of 108,572 Communication Index 738,113 Community Index of 242,059. Compared with the brand reputation index of 1,326,904 in March, the figure fell 0.04 percent.
CELEB
AMAZER – BLACKPINK COVER DANCE CHALLENGE FINISHED. 81 COUNTRIES PARTICIPATED!
Corporate event between global K-POP cover dance application ‘Amazer’ and artist ‘BLACKPINK’ has successfully finished.
Corporate event between global K-POP cover dance application ‘Amazer’ and artist ‘BLACKPINK’ has successfully finished.
This challenge, which took place with the release of BLACKPINK’s second single “Ice Cream,” is a collaboration between ‘BLACKPINK’ and ‘Amazer’ followed after the release of first single “How You Like That.”
As 7,816 contents were uploaded by 1,972 users from 36 countries around the world, the total number of users participating in the two BLACKPINK Challenge events held in ‘Amazer’ reached about 3,000 users, 81 countries.
BLACKPINK’s first album, which will be released on October 2, will also have a challenge targeting worldwide cover dancers in ‘Amazer’, and as this is BLACKPINK’s first full-length album since debut, lots of participation are expected.
‘Amazer’ is a global K-POP representative app based on 1.2 million global users in 175 countries, where people can upload and share their cover dance, cover song videos with other users, promote K-POP to the world by collaborating with various artists and expanding new play culture in the current Untact-era.
NEW K.ID, the No.1 TV channel for all K-Pop entertainment and source (https://cutt.ly/NEWKID), announced its weekly chart for the 4th week of September.
[Weekly Idol]
TREASURE is on a mission. After BLACKPINK reclaimed their throne in NEW K.ID’s Weekly Idol Ranking last week, TREASURE rose to the top of this week’s chart once again. Considering that TREASURE only officially made their debut last month, it is remarkable to see them go toe to toe with BLACKPINK so fast. YG fans will undoubtedly be happy as YG artists have won the last 11 NEW K.ID’s Weekly Idol Rankings. TREASURE’s new song, ‘I LOVE YOU’ is also attracting a lot of attention worldwide as it topped LINE MUSIC’s Top 100 Chart, which is the biggest music platform in Japan. They also surpassed 200,000 in the album sales just in pre-order, having the best performance among all the newly debuted K-Pop idols this year. Furthermore, the ‘I LOVE YOU’ Music Video brought more than 10 million views on YouTube within 72 hours of its release. TREASURE’s members commented that they do not wish to dwell on the numbers but would rather like to repay the fans with great music.
[Weekly Hot News]
Followed by TREASURE, BLACKPINK, SECRET NUMBER, DKB, STRAY KIDS, SF9, AKMU, RED VELVET, SEVENTEEN, and TXT got into this week’s Idol Ranking. Coming in at the second place, BLACKPINK is releasing their first official studio album, ‘THE ALBUM,’ on October 2nd. YG Entertainment has been teasing the highly anticipated album with members’ unique and individual pictures. The album will be released at 12 AM EST or 1 PM KST. ‘THE ALBUM’ already surpassed 800,000 sales in pre-order and is projected to shatter the records as the most sold K-Pop female artists’ album in the history. With the pre-released singles such as ‘How You Like That’ and ‘Ice Cream’ having tremendous successes, fans are excited to see how ‘THE ALBUM’ will shake up the industry.
Ranked at #5, Stray Kids has been selected as the fastest-rising K-Pop artist in the world according to the joint data analytics done by Twitter and Space Oddity. With this year’s K-Pop Analysis and #KpopTwitter 2020 World Map, Twitter showcased various infographics from the ‘most mentioned K-Pop artist by market’ to ‘Top 10 most mentioned K-Pop songs in the world’. Stray Kids was the only artist debuted in 2018 to break into ‘Top 10 fastest-rising K-Pop artists in the world’. Stray Kids also was placed 10th on ‘Top 10 most mentioned K-Pop artists in the world’, buttressing their status as a rising global artist. Stray Kids’ new album ‘Life’ exceeded 230,000 in sales and topped the album chart in 23 different countries, breaking their previous records.
At the 6th place is SF9 who is planning a new project called ‘FANTASY RACE’ in a celebration of their 4th debut anniversary. It has already been 4 years since SF9 made its debut with a single album, ‘Feeling Sensation,’ in 2016, and gained immense popularity throughout their career. FNC Entertainment announced that fans could expect in a total of 4 different race courses as they can experience a variety of content, including a unique album, ‘SF9 Corp 2’, VLIVE, and an offline pop-up store. SF9 is also performing an online late-night concert, NOOB CON-SF9, on October 10th via VLIVE.
Ranked at #10, TXT is making a comeback on October 26th with refreshed and never seen looks. Big Hit Entertainment released album motion graphics through its official platform, Weverse. This third mini-album will capture TXT’s small stories as they transition from the ‘The Dream Chapter’ series into a new installation. TXT’s ‘minisode1: Blue Hour’ will showcase a changed TXT like fans have never seen before with a new concept. Meanwhile, TXT was also nominated in Radio Disney’s Song of the Summer as the only Korean artist alongside global artists like Lady Gaga, Ariana Grande, Sia, and Dua Lipa.
NEW K.ID, the only TV channel that allows viewers to enjoy K-POP Idol-related content programming 24/7 and exclusive episodes curated from 10K+ videos, is available at CH 511 for free on LG Smart TVs and XUMO apps on all Internet-connected devices.
