Girl group’s personal brand reputation was analyzed in April 2020, followed by Mamamoo’s Hwa Sa, Blackpink’s Jennie, and Red Velvet’s Joy.
For the analysis of girl group’s personal brand reputation big data, the Korea Enterprise Reputation Institute extracted 66,586,018 brand big data from 510 individual girl group members from March 18, 2020 to April 19, 2020, and analyzed the brand reputation index with participation index, media index, communication index and community index created with consumer behavior analysis of girl group individual brands. Compared with 62,185,950 girl group’s personal brand big data in March 2020, the figure rose 7.08 percent.
The brand reputation index is an indicator created through brand big data analysis, finding that consumers’ online habits have a significant impact on brand consumption.
In April 2020, MAMAMOO’s Hwa Sa, Blackpink Jennie, Red Velvet’s Joy, Apink’s Son Na-eun, Red Velvet’s Irene, Girls’ Generation’s Taeyeon, (G)I-DLE’s Soyeon, IZ*ONE Jang Won-young, (G)I-DLE’s Soo-jin, (G)I-DLE’s Mi-yeon, GFRIEND’s Sin-Bi, Apink’s Jung Eun-ji, Red Velvet’s Seulgi, iTZY’s Yeji, GFRIEND’s Sowon, (G)I-DLE’s Yuqi, Ohmygirl’s Hyojeong, Gfriend’s Umji, Gugudan’s Sejeong, ITZY’s Lia, AOA’s Seolhyeon, (G)I-DLE’s Minnie, Blackpink’s Jisoo, ITZY’s Yuna, Twice’s Nayeon, Mamamoo’s Solar, ITZY’s Ryujin, April’s Naeun, BLACKPINK’s Rose, (G)I-DLE’s Shuhwa.
MAMAMOO’s Hwasa brand ranked first with the participation index of 647,455 Media Index of 213,804 Communication Index of 1,183,719 Community Index of 181,168, and the brand reputation index of 2,226,146. Compared with the brand reputation index of 1,627,478 in March, the figure fell 36.79 percent.
Jennie Brand of Black Pink, ranked second, was analyzed to be 1,982,440 in the Brand Reputation Index, with the participation index of 623,006 media index of 150,331 communication index of 935,956 community index of 273,148. Compared with the brand reputation index of 2,429 and 988 in March, the figure fell 18.42 percent.
The No. 3 Red Velvet Joy brand was analyzed to have a brand reputation index of 1,515,989, with the participation index of 391,496 Media Index of 170,931 Communication Index of 755,256 Community Index of 198 and 306. Compared with the brand reputation index of 1,572,905 in March, the figure fell 3.62 percent.
The No.4 Apink Son Na-eun brand was analyzed to have a brand reputation index of 1428,264, with the participation index of 340,461 Media Index of 207,679 Communication Index of 271,375 Community Index of 608,749. Compared with the brand reputation index of 1,237,905 in March, the figure fell 15.38 percent.
The No. 5 Red Velvet Irene brand was analyzed to be the Brand Reputation Index of 1326,609 Media Index of 108,572 Communication Index 738,113 Community Index of 242,059. Compared with the brand reputation index of 1,326,904 in March, the figure fell 0.04 percent.
