AC Delco, a company with over a century of experience in supplying auto parts, has made its foray into the South Korean market by launching its aftermarket parts and service brand. The brand made its debut at the 2023 Seoul Mobility Show held in KINTEX, Goyang, and will cater to imported car owners in the country by offering maintenance and parts sales services.
With over 90,000 parts supplied across 37 product lines, AC Delco aims to enhance its service accessibility by establishing 144 service centers nationwide for vehicle check-ups and part replacements. It also has 155 designated parts sales outlets across the country.
The brand offers engine oil and oil filters, air conditioning filters, batteries, brake pads, and other maintenance parts applicable to 28 models of imported vehicles from BMW, Mercedes-Benz, Volkswagen, and Lexus brands.
AC Delco has also signed a promotional partnership agreement with KLPGA golfers Song Ga-eun, An Ji-hyeon, and Lee Chae-eun to increase brand awareness and promote its products and services.