Apple disagrees on Goldman Sachs analyst’s criticism of Apple TV+

Apple concluded one of its biggest tech events in the history of the company just recently. We say Apple’s biggest event because of the fact that the company had to introduce something that would stop the declining sales of its iPhones and get it back to track in the market. And so it did as the products as well as services announced at the Apple event impressed one and all. Talking about the Apple event, one of the services that the company announced at this event was Apple TV+. This is a subscription service which lets you watch any movies or shows that are available on the Apple TV platform.

One of the biggest surprises with Apple TV+ was the price that Apple introduced it at. However, we have just heard that an analyst of the Goldman Sachs has something to say about the Apple TV+. This analyst from Goldman Sachs said that Apple’s TV+ subscription service “may result in lower gross margins and profits”. Talking about Apple and Goldman Sachs, we have recently seen that Apple Card was recently launched with is provided by Apple but the financial side of Apple Card is handled by Goldman Sachs. Therefore, both the companies have a good partnership and this analyst’s comments come as a surprise.

Even more surprising is the comment from Apple on this analysis as they have criticized these remarks. Apple says that the company does “not expect the introduction of Apple TV+, including the accounting treatment for the service, to have a material impact on our financial results”. As per a report, Goldman Sachs even advised “Apple on mergers and acquisitions as recently as two months ago, guiding it through its $1 billion deal to acquire the majority of Intel’s smartphone modem business”