ASOS, which stands for “As Seen On Screen,” was founded in 2000 and has grown into a global brand with over 23 million customers across 200 countries. The company’s success can be attributed to its innovative approach to fashion retail, with a focus on fast and affordable fashion that is accessible to everyone.
However, in recent years, ASOS has made a significant effort to address the impact of fast fashion on the environment and society. In 2019, the company launched its “Fashion With Integrity” campaign, which outlines ASOS’s commitment to sustainable and ethical practices. This includes reducing waste and emissions, using sustainable materials, and promoting fair labor practices.
ASOS has also been at the forefront of promoting inclusivity and diversity in fashion. The company offers a wide range of sizes, from petite to plus size, and features models of different body types, races, and genders on its website. In 2018, ASOS launched its “See My Fit” tool, which uses augmented reality to show how clothes look on different body types.
ASOS’s commitment to sustainability and inclusivity has not gone unnoticed. In 2021, the company was ranked first in the Fashion Transparency Index, which evaluates fashion brands’ efforts to be transparent about their social and environmental impact.
ASOS has also taken steps to support its customers during the COVID-19 pandemic. The company launched the “ASOS Cares” program, which provides mental health support and financial assistance to those affected by the pandemic.
In conclusion, ASOS is a company that is revolutionizing fashion retail by promoting sustainability, inclusivity, and ethical practices. The company’s commitment to these values has helped it stand out in a crowded market and has earned it recognition as a leader in the fashion industry.