(PRESSREELS) The group ATEEZ’s new album “ZERO: FEVER part.1,” which is about to make a comeback, set its own record for pre-orders.
As of July 21 morning, preorders for ATEEZ’s new album “ZERO: FEVER Part.1” surpassed 250,000 copies, said KQ Entertainment, ATEEZ’s agency.
The agency added, “With eight days left until the comeback, it is already very encouraging, breaking its own best record, and we expect more domestic and international responses that will heat up in the future.”
ATEEZ is drawing attention for conducting unusual promotions prior to the release of the new album. In the COVID19 era, it is difficult to meet fans in person, so we gathered ideas to find ways to promote them more effectively than before.
Ahead of the comeback, the company released a promotion map full of new content all month in July, followed by voting to decide its songs, and released music previews and dance previews. In addition, the members are more passionate than ever, visiting celebrities in person and asking for votes.
It also unveiled a “diary film” featuring ATEEZ’s worldview. The 16-minute video raises expectations for a comeback.
ATEEZ will release its new album “ZERO: FEVER Part.1” at 6 p.m. on July 29. At 10 p.m. on the 28th, a day before the comeback, the online comeback show “ATEEZ AIR CON ‘ZERO: FEVER Part.1′” will be held and meet fans with various stages and behind-the-scenes content. Tickets for the comeback show can be booked through the My Music Taste site.