In the ever-changing landscape of fashion, few brands can boast a heritage as rich and enduring as Barbour. For 128 years, this esteemed British label has crafted garments that perfectly harmonize with the country lifestyle, while seamlessly blending practicality and fashion-forward design. Join us on a captivating journey through the history of Barbour and explore how this family-run business has become a global fashion phenomenon.
The story begins in 1894, when John Barbour, a visionary entrepreneur, opened a modest store in South Shields, England. His mission was clear: to provide the community with attire that could withstand the unpredictable British weather. Thus, the legendary “oilskin coats” were born, earning the brand an esteemed reputation among sailors, fishermen, and shipyard workers. These oilskin coats, baptized as “Beacon” by Barbour, offered reliable protection against the elements and became a symbol of safety and resilience.
As the brand grew, Malcolm Barbour, John’s son, expanded the reach of Barbour’s oilskin clothing beyond the ports and into the rural landscapes of the British countryside. The introduction of an innovative mail-order catalog system in 1917 allowed Barbour to share their exceptional craftsmanship with customers worldwide. From Chile to Hong Kong, the allure of Barbour’s garments captivated individuals seeking enduring quality and timeless style.
During the tumultuous years of the World Wars, Barbour solidified its place as a supplier of choice for the military. The demand for waterproof jackets skyrocketed, and Barbour’s oilskin coats proved indispensable on the battlefield. In World War II, the brand’s commitment to excellence extended to military-grade products, including the remarkable “Motorcycle Jacket.” Designed to meet the needs of soldiers delivering vital documents on motorcycles, this jacket combined practicality with a touch of rugged elegance. Even after the war, the “Barbour Suit,” as it came to be known, retained its popularity and became a symbol of adventure and resilience.
The brand’s reputation reached new heights when Hollywood icon Steve McQueen donned a Barbour International Jacket during the 1964 International Six Days Trial (ISDT) in Germany. McQueen’s endorsement introduced Barbour to a broader audience, making the International Jacket a must-have for both motorcycle enthusiasts and fashion connoisseurs alike. Today, Barbour continues to pay homage to this influential partnership with the Steve McQueen Collection, showcasing the enduring appeal of their garments.
Barbour’s commitment to quality and timeless design did not go unnoticed by British royalty. In 1974, Barbour was granted its first “Royal Warrant” by Prince Philip, Duke of Edinburgh, husband to Queen Elizabeth II. The royal connection continued to flourish, with Queen Elizabeth II and Prince Charles bestowing further “Royal Warrants” upon the brand in 1982 and 1987, respectively. These prestigious accolades solidified Barbour’s status as a leading fashion house representing the best of British craftsmanship.
Throughout its history, Barbour has never stopped evolving. While remaining true to its roots, the brand has expanded its product range to cater to diverse lifestyles. Today, Barbour offers a comprehensive collection that transcends gender and age boundaries, featuring not only their iconic jackets and coats but also pants, shirts, knitwear, socks, shoes, and accessories. Moreover, their commitment to innovation led to the development of breathable waterproof garments, ensuring comfort and style in any weather condition.
As Barbour continues to make its mark globally, it remains dedicated to preserving its unique heritage. Each year, over 60,000 Barbour jackets receive reproofing, a special process where the wax coating is renewed, maintaining their durability and distinctive appeal. This tradition, documented in the brand’s 1921 catalog, has become an intrinsic part of Barbour’s exceptional quality and enduring legacy.
In recent years, Barbour has expanded its presence in the South Korean market through LF, a renowned lifestyle and culture company. As they celebrate their third year under LF, Barbour’s latest lineup not only encompasses their signature jackets and coats but also introduces a range of summer apparel, including stylish collar t-shirts, short sleeves, and graphic t-shirts. This expansion aims to offer customers an even more diverse and captivating collection to choose from.
With a history spanning over a century, Barbour remains a symbol of timeless elegance and unwavering craftsmanship. Rooted in the British countryside, this iconic brand continues to capture the hearts of fashion enthusiasts worldwide, offering garments that effortlessly blend functionality with style, allowing individuals to embrace a life lived close to nature in the utmost sophistication.