BLACKPINK Rose has been appointed as Tiffany & Co’s global ambassador. Tiffany & Co. announced the selection of Rose’s Ambassador and announced that it will conduct a digital campaign for Tiffany’s hardware collection in 2021. Tiffany hardware is a reinterpretation of the 1971 Bracelet, which was housed in the Tiffany Archive in 1971. In the campaign image released with the news, Rosé wore 18K yellow and rose gold links with finely set diamonds.
Regarding the partnership with Tiffany & Co, Rose said, “It’s very meaningful to be part of the iKONIC brand Tiffany that has been with my life for a long time. It’s a great honor to be a global ambassador for the hardware campaign, and I look forward to seeing many people as soon as possible.” The hardware campaign of Rose and Tiffany & Co will be released worldwide on Tiffany’s official channel on April 23.
Meanwhile, in March, the same group’s index was named Dior’s new global ambassador.