Carrefour SA is one of the largest retail chains in France, with a history that dates back to the 1950s. It has established itself as a leading supermarket brand in the country and has expanded globally, with operations in over 30 countries. However, the company has been struggling to keep up with the digital age and compete with online retailers like Amazon.
One of the main issues that Carrefour is facing is its slow digital transformation. The company has been criticized for not investing enough in e-commerce and failing to create a seamless omnichannel experience for its customers. While it has launched an online marketplace, it still lags behind its competitors in terms of technology and innovation.
As a result, Carrefour’s market share has been declining in recent years. According to a report by Kantar Worldpanel, Carrefour’s market share in France fell from 20.3% in 2013 to 18.9% in 2018. The report also noted that the company’s sales growth was slower than the overall market.
In addition to its struggles in the digital realm, Carrefour has also faced labor disputes. In 2018, the company announced a plan to cut over 2,000 jobs in France, which sparked protests from employees and labor unions. The plan was eventually scaled back, but the incident highlighted the tensions between the company and its workforce.
Furthermore, Carrefour has been criticized for its treatment of suppliers. In 2019, the company was fined €2 million by the French government for delaying payments to its suppliers. The delay caused financial difficulties for small businesses and strained relationships between Carrefour and its suppliers.
In conclusion, Carrefour SA is facing several negative issues, including its slow digital transformation, declining market share, labor disputes, and strained relationships with suppliers. The company will need to address these issues in order to remain competitive in the retail industry and ensure its long-term success.
