Etsy was founded by Rob Kalin, Chris Maguire, and Haim Schoppik in 2005, with the goal of providing a platform for artisans to sell their handmade goods. Today, Etsy has over 4.4 million active sellers, and over 90 million buyers worldwide. The company has expanded beyond handmade goods to include vintage items, craft supplies, and digital products.
One of the key ways that Etsy empowers small business owners is by offering a user-friendly platform that is easy to navigate. Sellers can create their own storefronts, upload product photos and descriptions, and manage orders and payments all in one place. Etsy also offers a range of resources to help sellers grow their businesses, including webinars, seller handbook articles, and a community forum.
Another way that Etsy supports small businesses is by offering low fees. Etsy charges a small listing fee and takes a commission on sales, but these fees are lower than those of other e-commerce platforms. This makes it more accessible for small business owners to start selling online and keep their prices competitive.
Etsy also encourages sustainability by promoting eco-friendly and ethical practices among its sellers. The company offers a “Etsy Sustainability” guide that provides tips on how to reduce waste and carbon emissions, and supports sellers who use eco-friendly materials or packaging.
In addition to empowering small business owners and promoting sustainability, Etsy also supports communities. The company has a “Etsy Made Local” program that supports local markets and events, and partners with organizations that support artisans and entrepreneurs, such as Kiva and Nest.
Overall, Etsy has had a significant positive impact on small business owners by providing a unique platform, low fees, and resources for growth. Its commitment to sustainability and community support also make it a standout company in the e-commerce world.