Gucci celebrates its 100th anniversary in 2021, the first collection ‘Aria.’ The collections that unveiled the veil under hundreds of camera lenses were by far the products with the Gucci and Balenciaga logos juxtaposed. According to Gucci, this is not the “collaboration” of the two houses, but the elements from the Balenciaga archives, which are part of the “Hacking Lab.”
The elements of the Balenciaga that Gucci conceived are those that show the aesthetics of Demna Gvasalia’s design intact. On the padded jumper, the Balenciaga logo was printed on the Gucci monogram. The exaggerated silhouette of the outer was also applied with Gucci DNA, such as monogram and green. Also, traces of the skirts and leggings with all-over prints can be found. The reborn signature bag also attracted attention.