The special video of Global Hydrogen Campaign with BTS, which was introduced by Hyundai on Earth Day, said on May 19 that it has surpassed 100 million views in 27 days.
The video, which was first released on Hyundai Motor’s Worldwide YouTube channel on April 22, contains messages on the ‘importance of sustainability’ and hydrogen to pass on beautiful nature to the next generation.
The special video is drawing keen attention from around the world, with 100 million views in the shortest period of time among Hyundai Motor brand campaign videos.
The reason why this special video was able to achieve a large number of views in a short period of time is that BTS‘ power combined with nature, as well as the meaning of ‘beautiful Mother Nature’s precious languages’ in the video were sincerely conveyed to millennial customers, creating a high consensus.
A viewer who watched the video commented, “I get more interested in modern times when videos and messages blend so well and I’m worried about social responsibility.” In addition, “It’s really impressive that Hyundai Motor and BTS collaborate to save the Earth.”
A Hyundai official said, “We will continue to work with BTS to showcase various activities that can promote eco-friendliness and sustainability with sincerity.”
Meanwhile, Hyundai Motor has been carrying out a global hydrogen campaign with BTS since January to spread the eco-friendliness and sustainability of future clean energy ‘hydrogen’ under the slogan ‘Because of You.’
