Notion, a leading advertising agency in South Korea, has won the top prize, known as the Grand Prix, at this year’s Advertising Awards hosted by the Korean Advertising Society. In addition to the Grand Prix, Notion also won two gold awards and two silver awards, making it the most awarded advertising agency in the country.
Notion won the Grand Prix for its campaign for Hyundai Motor Group’s “Dear My Hero (Hydrogen-Powered Cleansing Truck).” This campaign received high praise from consumers for improving the working environment of environmental cleanup workers with the world’s first hydrogen-powered cleansing truck, which overcame the limitations of traditional internal combustion engine cleansing trucks. The campaign has recently won the Grand Prix at the major advertising festival in the Asia-Pacific region, Spike’s Asia, and the gold award at Adfest, before receiving the top prize at the Korean Advertising Awards.
In addition, Notion won gold awards in the online/mobile advertising category and the integrated media campaign category for two campaigns it created with Hyundai: “PET’s Journey” and “Outclassing the Grandeur,” respectively.
The “PET’s Journey” campaign was a promotional video that conveyed a message about the plastic problem by showing the journey of discarded plastic bottles from the ocean to being upcycled into eco-friendly cars. “Outclassing the Grandeur” showcased the various concepts and lifestyles of the newly launched Hyundai “The All New Grandeur” through colorful photos and live photos, generating enthusiastic responses from consumers.
Notion also won the top award in the branded content category for the “Solavi Hive: A Home for the World’s Smallest Climate Activist,” a campaign it created for the Hanwha Group, and the top award in the TV category for the “Mobility for You” campaign for Hyundai.
Kim Jung-ah, Vice President of Notion, said, “I am delighted to have won the top prize at ‘This Year’s Advertising Awards,’ which represents the domestic advertising industry, as well as the most awards, following our recent awards at international advertising festivals. We will continue to strive to showcase more diverse creativity in both domestic and overseas markets.”