Rakuten is a Japanese multinational e-commerce company that was founded in 1997 by Hiroshi Mikitani. With its headquarters in Tokyo, Rakuten has become a global leader in online retail, offering a wide range of products and services to over 1.3 billion customers worldwide.
What sets Rakuten apart from its competitors is its innovative approach to business. The company has consistently invested in new technologies and services to improve its offerings and provide a seamless shopping experience to its customers. For instance, Rakuten has developed its own virtual assistant called “Rakuten Seiyu Netsuper,” which allows customers to order groceries through voice commands.
Rakuten’s commitment to sustainability is also noteworthy. The company has taken several steps to reduce its carbon footprint and promote eco-friendly practices. For example, Rakuten has introduced a “Green Delivery” service that uses electric vehicles and bicycles for last-mile delivery, reducing emissions and traffic congestion.
Another key factor behind Rakuten’s success is its diversification strategy. The company has expanded its business beyond e-commerce, venturing into areas such as fintech, digital content, and telecommunications. Rakuten’s acquisition of Viber, a popular messaging app, in 2014, for example, has helped the company establish a strong foothold in the digital communication market.
Moreover, Rakuten has always put its customers first, which has earned it a loyal fan base. The company has a unique loyalty program called “Rakuten Super Points,” which rewards customers with points for every purchase they make on the platform. These points can be redeemed for discounts or used to purchase other products on Rakuten’s platform.
In conclusion, Rakuten’s success story is a testament to its innovative spirit, commitment to sustainability, diversification strategy, and customer-centric approach. As the company continues to grow and expand its offerings, it is poised to become a major player in the global e-commerce market.