Lacoste will showcase its Spring / Summer campaigns in 2021 with seven artists from around the world. Filming the campaign’s lookbook took place with A$AP Nast, Peggy Gou, Evan Mock, Louise Bourgoin, Mélanie Thierry, and Salif Gueye in Los Angeles, New York, Berlin, Paris, and London.
Lacoste chose the word “we” as the theme of the campaign and sought to express the value of life beyond borders, generations, and gender differences. Peggy Gou said about the keyword ‘We’: ‘For me, ‘We’ are a family prepared for me. My close friends, who give me positive energy and creative inspiration, are like family to me,” A$AP Nast explained. “To put it simply, ‘we’ are the people I’ve spent most of my life with. “I share with them the creative passion of my life, including music, photography, and fashion.”
Each artist stood in front of the camera with friends, colleagues, and family wearing a polo shirt, the signature item of Lacoste. The appearance can be found in the gallery above, and the item is now available on the official Lacoste website.