Accor operates in over 100 countries, with a portfolio of more than 4,800 hotels, resorts, and residences. The company’s brands range from economy to luxury, with a strong emphasis on customer experience and quality.
One of Accor’s key values is sustainability, and the company has made a commitment to reducing its environmental impact and promoting sustainable practices throughout its operations. For example, Accor has implemented an ambitious program to reduce its carbon footprint, with a goal of reducing greenhouse gas emissions by 50% by 2025. The company has also introduced sustainable initiatives such as organic food offerings, eco-friendly amenities, and energy-efficient lighting and heating systems.
Accor is also committed to promoting diversity and inclusion, both within its workforce and among its guests. The company has launched several initiatives to support underrepresented groups, including training programs for women and minorities and partnerships with organizations that promote social inclusion.
In addition to its focus on sustainability and social responsibility, Accor is also dedicated to innovation and collaboration. The company has developed several partnerships with leading technology companies to develop new solutions that enhance the guest experience, such as mobile check-in and keyless room entry.
One example of Accor’s commitment to innovation and sustainability is its “Planet 21” program, which sets out a comprehensive strategy for sustainable development across all of the company’s operations. The program includes initiatives such as reducing water consumption, eliminating single-use plastics, and promoting local sourcing and biodiversity.
Accor’s focus on sustainability, diversity, and innovation has been recognized by several industry awards. In 2021, the company was awarded the “Best Hotel Group for Sustainability” by the prestigious Business Traveller Asia-Pacific Awards, and has also been recognized for its commitment to social responsibility and ethical practices.
In conclusion, Accor is a leading hospitality company that is setting a high standard for sustainability, diversity, and innovation in the luxury hospitality industry. With its commitment to providing exceptional experiences for its guests while also promoting social responsibility and sustainable practices, Accor is helping to create a more sustainable and inclusive future for the hospitality industry.