Lotte Chilsung Beverage Co. said on June 1 that it will unveil an ad featuring BTS, the new face of “Chilsung Cider.”
Through the advertisement, the company plans to highlight the freshness of the new flavor Chilsung Cider, a new product that will be introduced in 70 years, to consumers.
Along with the concept of “Drink Fresh,” he expressed the freshness of BTS, who met a new Chilsung Cider that blends with plump cheong tangerines and peaches.
Lotte Chilsung Beverage also plans to release an undisclosed video containing the colors and charms of each member of BTS through Lotte Chilsung Beverage’s official social media channel.
Meanwhile, Lotte Chilsung Beverage Co. plans to launch various marketing activities ahead of the peak summer season. It is going to release limited edition Chilsung Cider products, produce bromides, and photo cards in collaboration with BTS. It is planning to communicate with consumers through online and offline channels and hold various prize events.
An official of Lotte Chilsung Beverage said, “We are preparing a lot for the marketing activities of Chilsung Cider X BTS. We hope that consumers will pay a lot of attention to and expect from the new products of Chilsung Cider with BTS.”