Louis Vuitton has selected BTS as the global ambassador.
In a press release announcing BTS’ new role, Louis Vuitton calls them “one of the most renowned and influential groups in the world,” adding that “BTS’ ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House.”
Louis Vuitton’s male collection artistic director Virgil Abloh said, “We welcome BTS to join us as an ambassador for Louis Vuitton. “We look forward to collaborating with BTS, which will create a new chapter for Louis Vuitton by combining luxury and contemporary culture, and we want to unveil our exciting projects as soon as possible.”
BTS said, “Becoming Louis Vuitton’s global ambassador is a meaningful moment for us, and we look forward to projects with Virgil Abloh.”