Microsoft is making big moves in the world of artificial intelligence (AI) with the development of its own chip, code-named ‘Athena’. This chip is designed to operate large language models (LLMs) such as ChatGPT, and if successful, could disrupt the market currently dominated by Nvidia.
According to industry insiders, Microsoft has been planning to develop its own AI chip since 2019, and the company is currently testing it with OpenAI, which developed the Bing search engine and ChatGPT. In fact, Microsoft has invested heavily in OpenAI, and the two companies are reportedly planning to use Athena together in early 2024.
The release of ChatGPT, which garnered over 100 million users in just two months, reportedly accelerated the release of Athena. As the generated AI market expands, big tech companies like Microsoft are under pressure to develop their own chips. If Athena is successfully developed, it is expected to help solve the chip shortage situation and reduce costs for running generated AI. It could also disrupt the market dominated by Nvidia’s Graphics Processing Units (GPUs).
Microsoft’s development of its own chip could have a significant impact on the market, not only reducing costs but also disrupting the current market dominated by Nvidia. It’s an exciting time for the world of AI as companies like Microsoft continue to make big moves in this ever-growing industry.