The group NCT 127‘s online concert Beyond Live has generated more than 4 billion won in sales, attracting more than 100,000 paid viewers worldwide.
It is the largest audience and biggest sales record among SM Entertainment’s Beyond Live. Following Beyond Live, BTS, Mamamoo Moon Byul and CJ ENM’s KCON will perform a series of paid K-pop online performances. In the era of new coronavirus infections (COVID 19), paid Ontact performances that connect fans and singers online are emerging as new revenue models.
Paid K-pop On-Tact Performance ‘Boom’
According to SM Entertainment on the 18th, NCT 127-Beyond the Origin, the fourth performance of the paid online customized concert Beyond Live, which was broadcast live on Naver V Live from 3 p.m. the previous day, attracted more than 104,000 viewers from 129 countries.
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