SK Telecom and NEW ID, a global digital platform/content business affiliate of NEW, have formed a partnership.
NEW ID announced on the 29th that it has signed a business agreement with SK Telecom on ‘AI-based Post Production Platform Development’ to export K-contents.
Post-production work, such as the removal of Korean subtitles and copyrighted music for localization, is an important part of the export of Korean Wave content. However, there was a heavy burden of time and cost, and the difficulty of having to manually carry out the entire process.
In response, the two companies decided to develop a post-production automation platform through AI by combining SK Telecom’s AI-based media element technology and NEW ID’s media content distribution and platform capabilities.
SK Telecom supports eliminating Korean subtitles in contents through AI, eliminating BGM without loss of voice, converting real-time scoreboard language into a sports relay screen, and upscaling technology that converts full HD images to 4K∙8K.
Contents that have been reprocessed through this technology will be exported to 11 countries including the U.S., Canada, and Mexico through NEW ID’s global digital TV channel. In addition, the company plans to actively expand cooperation with domestic media companies such as movies and broadcasting.
“Although it has been difficult for various Korean entertainment programs to enter overseas markets due to Korean subtitles and music rights, we want to contribute to upgrading the domestic media industry so that the Korean Wave can spread beyond dramas and K-Pop to entertainment and sports through the development of AI-based post-production technology,” said Kim Hyuk, head of SK Telecom’s 5GX Media Business Group.
We are pleased to open a way to dramatically enhance the competitiveness of Korean content in the global media market based on SK Telecom`s unique technology, said June Park, President of NEW ID’s business division. We will do our best to remove the restrictions imposed on the global localization and platform application of digital contents such as movies, dramas, entertainment and sports broadcasting and to expand overseas distribution channels.