Along with the news of the launch of a collaborative campaign with world-renowned pop artist Dua Lipa, Puma released a pictorial and video of “MAYZE,” a snicker created for confident and professional women like her.
The collaborative campaign pictorial was developed with a backstage concept, where you can meet Dua Lipa, who boldly styled Puma T7 track jacket and Maze sneakers. In the video, Dua Lipa also matched Puma dresses, unique animal-patterned leggings, and Maze Snickers with Puma Windbreaker, highlighting the imposing artist’s appearance.
The “Maze” sneaker, which combines classic mood upper with Puma’s unique Heritage with a foam stripe, logo, and a chunky creeper brush with detailed musical expressions, is a perfect product to create various styles such as street, casual, and sporty. It will be released in a total of three options with different colors.