Business

Apple’s brand value in China takes a hit due to the US-China trade war

Published

10 months ago

September 20, 2019

Dan Micheals

A new survey by the Chinese consumer attitude shows that one of the biggest hits due to the US-China trade war has been taken by Apple and its brand image. Now, this is not the case in the US as it is still the top brand when it comes to smartphones but this survey is regarding the Chinese consumers.

It is said that Chinese consumers are not happy about how Apple handled the US-China trade war and Apple’s brand value has come down in their mind. It is known that Apple has stumbled down to number 24 in China’s top brand while it was on number 11 last year. However, Apple was fifth in the ranking a few years back and it was believed that they would become the number 1 brand in the coming months.

On the other hand, Huawei which is believed to be Apple’s biggest rival in China came up to the second spot which took a huge hit in its brand value globally, however. While the first brand in China according to popularity still remained Alipay which is owned by the Alibaba group.

According to one report, there was a lot of patriotism involved in what happened during the US-China trade war. “There’s a lot of nationalistic buying in that category because Chinese consumers interpreted what happened to Huawei as an attack,” said a person familiar with the matter.

Basically, people in China were taking the ban on Huawei in the US as a personal attack since their own company was banned from operating with US companies. Therefore, people started buying Huawei phones more and almost boycotted Apple which meant that Apple took a steep decline in that duration.

However, the report mentions that Apple and Intel don’t have to worry as they remained No. 3 and 9 respectively in the ranking. Because of the fact that “Some Western brands are so integral in the lives of Chinese consumers, they’re almost predisposed to not losing relevance,” “There are no Chinese alternatives so those remain super relevant.”

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Business

PENINSULA Unveils World’s First Official 8K Main Trailer!

(PRESSREELS) CONTENTS PANDA(Next Entertainment World), which presents PENINSULA released the world’s first official main trailer of 8K image quality at noon (Korean time) on June 16, 2020.

Published

3 weeks ago

June 16, 2020

NEW K.ID

Four years after ‘TRAIN TO BUSAN’, Connect with the survivors of the ‘PENINSULA’!

(PRESSREELS) CONTENTS PANDA(Next Entertainment World), which presents PENINSULA released the world’s first official main trailer of 8K image quality at noon (Korean time) on June 16, 2020. The trailer of PENINSULA, a 2020 Cannes Film Festival’s official invitation film, depicts the struggles of those who have survived in different ways for four years after TRAIN TO BUSAN.

**↑(CLICK) Enjoy the PENINSULA more vividly with the world’s first official 8K Main Trailer**

PENINSULA is an action blockbuster depicting the last battle for survival between the people left behind in the ruins of the Korean peninsula four years after Train to Busan. The upcoming PENINSULA trailer ahead of its worldwide premiere release in the summer of 2020 is full of such big scale action sequences and explosive thrills together with fast-sounding gunfights and car-chasing scenes.

In particular, the official trailer of PENINSULA, which has 8K image quality for the first time in the world, meets the technical specifications of all digital devices and delivers a high level of visual completeness to moviegoers around the world. The 8K trailer, which is 16 times clearer than the FULL HD image quality and 4 times clearer than the 4K image quality, can be enjoyed in 8K, 4K and HD according to the device’s specifications if the 8K main trailer via the NEW’s official channel on YouTube is selected as the highest specification (4320p 8K). Especially, viewers can watch them with a perfect picture quality without an extra setup from the YouTube app on Smart TVs that support either 4K or 8K.

This super high-definition trailer was created through the collaboration of NEW’s digital business corporation NEW ID and SK TELECOM. Among the media-focused core technologies of AI-based Post Production, a joint enterprise between the two companies, the technology called Supernova is a media upscaling solution (up to 8K) to improved quality of image and sound source based on the AI’s deep learning algorithms while maintaining the quality level of the original.

Movie Information

– Title: PENINSULA

– Director: YEON Sangho (Psychokinesis | Seoul Station | Train to Busan)

– Genre: Disaster, Zombie

– Cast: GANG Dongwon (Illang: The Wolf Brigade | A Violent Prosecutor)

LEE Junghyun (Love, Again | The Battleship Island)

– World Sales: CONTENTS PANDA (NEW)

– Production: REDPETER FILMS (Birthday | Psychokinesis | Train to Busan)

– Expected Release Date: Summer 2020

– Logline: 4 years after the inexplicable disaster, they’re returning to the godforsaken land!

– Synopsis

: Jung-seok barely managed to escape from the unprecedented disaster in Korea 4 years ago and lives in exile in Hong Kong by himself. He is given a lucrative chance to return to Korea to retrieve large bags of cash left abandoned in the streets of Seoul. His mission is infiltrated ruined city of Seoul and secure the target truck before the sunrise, then return to Hong Kong unscathed. But he and his team are ambushed by a militia known as Unit 631 and vicious zombie hordes. During his desperate struggle to survive, Jung-seok experiences a moment of deus ex machina as survivor Min-jung and her family save him from brink of death. Together, they formulate one last plan to escape the peninsula for good. The prodigal son, the survivor and the deranged, their bloody battle begins!

– Trailer Link

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Business

Top 10 U.S. Weekly Rankings in the 2nd Week of June – K-Pop Entertainment TV channel, NEW K.ID, Has Released

(PRESSREELS) In the second week of June, SUPER JUNIOR was the No. 1 idol in the NEW K.ID’s viewer ratings. On June 8, SUPER JUNIOR – K.R.Y.

Published

4 weeks ago

June 10, 2020

NEW K.ID

SUPER JUNIOR – No. 1 on the Weekly Idol Ranking Chart!
Celeb Five & DAY6 – New Entries on the Weekly Idol Ranking Chart!
K-Teen Drama ‘A Guy Friend 14 Days Before’ – New Entry on the
Weekly Ratings Ranking Chart!

(PRESSREELS) In the second week of June, SUPER JUNIOR was the No. 1 idol in the NEW K.ID’s viewer ratings. On June 8, SUPER JUNIOR – K.R.Y., a unit of SUPER JUNIOR composed of Kyuhyun, Ryeowook, and Yesung, released its first mini-album ‘When We Were Us’. SUPER JUNIOR member Eunhyuk is also one of the current hosts for WEEKLY IDOL, which ranked No. 2 on the NEW K.ID Weekly Ratings Ranking chart.

Following SUPER JUNIOR, LOONA and Celeb Five ranked second and third,
respectively. Celeb Five, which newly entered the chart this week with DAY6 (5th), is a girl group composed of comediennes. With its witty lyrics and music videos, the group has been constantly loved by fans, not just for its surprise debut.

The 4th to 10th places were LOVELYZ X LOONA X DREAMCATCHER
(Collaboration Stage), DAY6 X N.Flying (Collaboration Stage), DREAMCATCHER X VICTON (Back-to-Back Stage), GOT7 X SUNMI X EXID X APINK (Back-to-Back Stage), SF9, BERRY GOOD X BRAND NEW MUSIC Artists (Back-to-Back Stage) and, GOT7 in order.

Show Champion, WEEKLY IDOL and Fact iN Star still maintain the Top 3, while the fourth to tenth places are Show Champion Behind, A Guy Friend 14 Days Before (new entry), Real High School Romance, BLACKPINK HOUSE, GWSN 0to1 CAM, TREASURE MAP, and IDOL TEST – DREAM CATCHER in order.

The new entry, “A Guy Friend 14 Days Before”, is a well-received K-Teen drama about a school romance of a friend zone guy and girl who have been together for 14 years in the same kindergarten, elementary school, and middle school.
Contents containing idols’ natural and realistic daily lives such as BLACKPINK HOUSE, GWSN 0to1 CAM, and TREASURE MAP are still attracting many viewers.
DREAMCATCHER has put both their WEEKLY IDOL and IDOL TEST episodes on the Weekly Ratings Ranking Chart.

For June 6th and 7th, DREAMCATCHER held online meetings together with an online fan signing events to commemorate the release of its first full-length album “Dystopia: The Tree of Language.”

NEW K.ID Weekly Audience Rating is calculated by adding the total watched time of both live streaming and on-demand services from U.S. viewers.
NEW K.ID, the only TV channel that allows viewers to enjoy K-POP Idol-related content programming 24/7 and exclusive episodes curated from 10K+ videos, is available at CH 511 for free on LG Smart TVs and XUMO apps on all Internet-connected devices.
If you want to cheer for your favorite K-pop star, just Click on NEW K.ID Channel here!