JAY-Z is reaching out to businesses in various fields. Now Jay-Z’s eyes seem to be pointing to another place. On the 27th, news that Jay-Z’s investment company ‘Marcy Venture Partners’ will invest in ‘LIT Method,’ a fitness company, cooperation with former Major League baseball player Adrian Gonzalez.
Justin Norris and Taylor Norris founded this fitness company in May after launching the all-in-one rowing machine ‘LIT Strength,’ Pilates Reformer, and Resistance Band Training System. Larry Marcus, co-founder and managing director of Marsh Venture Partners, also said:
“Justin and Taylor are entrepreneurs with passion, momentum, and persistence. Their compelling content, motivating style, and innovative gear make a winning combination.”
Also, Justin and Taylor have revealed their position on this investment.
“Being able to partner with Marcy Venture Partners and Adrian Gonzalez in the process of running a business means that we will be able to meet growing demand, expand our product line, and go global.”
Jay-Z surprised the world with some news of the investment, even months before this investment. In February, Jay-Z sold half of his champagne brand, ‘Armand de Brignac,’ to Moet Hennessy, in charge of wine and spirits at LVMH (Louis Vuitton Moet Hennessy).
And the following month, it was reported that Jay-Z handed over the primary operating rights of ‘TIDAL,’ a music streaming platform he operated, to ‘Square Inc.,’ a financial and digital currency-related company. In return, Jay-Z is said to have been named as an executive of Square Inc.
