The boy group under the label YG Entertainment, TREASURE, who debuted in South Korea in 2020 just won ROOKIE Boy Idol of the Year at the 2021 Brand Customer Loyalty Awards. The BCLA is held annually by the Customer Council that recognizes the brands that have the most influence on popular culture and society.
TREASURE is a Hip-Hop, K-Pop and R&B group whose phrase is “Find Your Tresure!”. The group is conformed by 12 members, 8 Korean and 4 Japanese and debuted with their first album “THE FIRST STEP: CHAPTER ONE” with the song “BOY” that is about a noy trying to make a girl fall in love with him.
TREASURE is a boy group that a lot of fans are expecting a lot from, and the boys are promising. The song “BOY” had a lot of success in the Japanese streaming platforms, also, their music video had over 10 million views in 26 hours on YouTube. Therefore, let´s support the boys with excitement and a big smile!