A huge LED show celebrating BTS V’s birthday was held at the “Burj Khalifa” in Dubai, the world’s tallest building.
Burj Khalifa released a three-minute-long video of V’s birthday light show on its official Twitter account on the 30th. Congratulatory messages such as “HAPPY V DAY,” “KIM TAEHYUNG” (real name of V), “BTS V” and “WE PURPLE U” covered the entire exterior wall of the building, which is 163 stories and 828 meters high. The lighting colors, letters, and photographs changed from time to time, and the building was surrounded with splendor. A fountain show was held in front of the building with V’s self-composed song “Winter Bear” playing. A crowd of eye-catching people gathered nearby to watch the show or take pictures.
The event was prepared by V’s Chinese fan club, “Baidu Vbar.” Baidu Vbar has released a preview of V’s lighting show in Burj Khalifa a few days ago. Burj Khalifa has LEDs all over its exterior walls, so sometimes lighting shows are using them. However, most of the people in the Gulf are royal family members such as the UAE and Saudi Arabia.
In 2018, EXO once conducted a video advertisement under the sponsorship of the “Dubai Media Office,” but this is the first time that a Korean celebrity’s personal birthday celebration light show will be held. It is known that the unit price exceeds at least 100 million won even if it is a single advertisement.
“After a long period of application, confirmation, review, and modification, I am honored to be the world’s first K-pop star to advertise my birthday because of V’s global reputation, influence, and positive personal image,” said Baidu Vbar.
