The identity of Samsung Electronics’ collaboration with BTS, which will be released in July, has been revealed. Samsung’s flagship smartphone ‘Galaxy S20 Plus’ is the main character.
According to the mobile telecommunication industry on the 3rd, Samsung will officially release ‘Galaxy S20+BTS Edition’ (tentative name BTS Edition), which is a color that symbolizes BTS, on the 9th of next month through self-supporting channels and 3 mobile network providers. July 9 marks the birth of the name of BTS fan club “Army.”
Samsung Electronics has continued various collaborations since it formed an official partnership with BTS earlier this year. At the Unpack event held in San Francisco in February, V wearing a wireless earphone Galaxy Buzz Plus appeared in the video, making headlines.
Prior to its official launch, the BTS edition will be pre-ordered from June 19 to July 5.
Besides smartphones, there is a possibility that Galaxy Buzz Plus and Smart Watch (Galaxy Watch Active 2) BTS editions will also be introduced. However, it is heard that consumers can choose whatever they want, not as a package like the Galaxy Z Flip Tom Brown edition.
BTS Edition was first released on May 31 through Samsung’s mobile SNS account.
Samsung Electronics released a teaser video on Twitter suggesting the launch of the BTS edition with the phrase “Say Hello to the best of us.”
The 13-second video features seven purple hearts symbolizing BTS and boxes imprinted with Samsung and BTS logos.
At the end of the video, he said, “Find your Purple on Jully 9,” heralding the official release date of the new product.