The K pop project, which will follow the myth of K pop group BTS, which has heated up the world with a new Korean wave, will begin. Big Hit Entertainment, the agency of content companies CJ ENM and BTS, on Tuesday unveiled a teaser video for the joint project program I LAND.
I land is the first project to be showcased by BELIFT LAB, a joint venture established in March last year by CJ ENM and Big Hit Entertainment. The two companies established BELIFT LAB to discover and foster global K pop artists.
I land is an observational reality program that will portray the process of creating the next generation of K-pop artists and will premiere on Mnet in June. It is expected to be a new concept program combining CJ ENM‘s content production capabilities and Big Hit Entertainment’s artist-producing know-how led by CEO Bang Sihyuk. In addition to the unique worldview that was not seen in existing music programs, various forms of collaboration and competition between the cast members are depicted.
To that end, Mnet has been fully prepared by separately creating a large complex space on a large scale that melts its unique worldview.
Meanwhile, in the teaser video of I-Land released on its official SNS on May 8, a graphic depicting a huge egg appeared as a main theme, drawing questions from many.