UK consulting firm Brand Finance unveils its top 50 apparel brands in 2021. At the top of the ranking, Finance selected Nike for the 7th consecutive year. Nike’s brand value was $34 billion, down 13% from the previous year, but it still surpassed Gucci’s $155.6 billion.
Footwear was selected as the only category in which the brand value increased in the sub-sectors such as luxury, sportswear, and fast fashion. In particular, Converse and Timberland performed well with brand value increases of 8% and 47%, respectively, compared to the previous year. On the other hand, in the innerwear field, the brand value has fallen sharply due to the lack of diversity in marketing and the redefinition of the Gen Z generation’s social formation surrounding body image.
FILA, which performed well in the Chinese market at the end of 2020, was named the fastest-growing brand with a whopping 68% increase in brand value, while Coach fell 31% to $4.7 billion, the fastest drop in value. Meanwhile, Rolex ranked first with 89.6 points in the BSI Index, which considers employee satisfaction and corporate reputation.
<World’s Top 10 Brands by Brand Finance>
3. Louis Vuitton